Smart marketers know the power of blogging. Over half of all online traffic comes from blogs, pushing 43% of visits to e-commerce stores. 9 Shopify blog examples you need to see (+ pro tips) show how companies focusing on blogs see 13x better ROI on content.
Want a successful Shopify blog? Random posts won’t cut it. Your blog needs strategic planning, sharp design, and steady work. Most blogs take 35 weeks to hit their peak ranking position in search results.
Ready to see what works? We picked 9 Shopify blogs crushing it with sales right now. These real examples show exactly how top stores use visual design and content frameworks to drive growth.
No fluff, just proven strategies you can copy for your store.
Nuun’s Product-Led Blog Strategy
Yep, Nuun knows how to sell with content. This electrolyte tablet brand started with sports hydration & now crushes it in lifestyle products too.
Blog Framework That Works
Smart move – Nuun builds content around what matters to their customers. Exercise tips, nutrition advice, hydration guides – you name it.
They’ve got dedicated landing pages for partnerships with obé Fitness & Strava. The result? Brand stories that stick & messaging that hit home across all channels.
9 Shopify Blog Examples You Need to See (+ Pro Tips): Products That Fit Right In
No pushy sales here. Nuun’s blog teaches while it sells. Posts like “Understanding Electrolyte Imbalance” & “Hydration & Nursing” solve real problems. Plus, they mix in practical stuff – recipes, seasonal tips, and real-world applications that make their products shine.
Numbers That Matter
Want proof it works? Check these stats:
- 56% year-over-year growth in new customers from ad-to-blog traffic
- Killer 275% return on ad spend
- Domain authority: 72
- 17,741 keywords ranking
- 50,196 monthly organic visitors
Design That Converts
Built with Shogun’s drag-and-drop tools, each post packs a punch. You’ll find:
- Vibrant background images
- Interactive FAQs
- Custom-designed landing pages
- Mobile-optimized layouts
Best part? Their team spends less time coding & more time creating killer content.
9 Shopify Blog Examples You Need to See (+ Pro Tips): Branch’s SEO-Driven Blog Success
Want to know what real SEO success looks like? Branch’s blog nails it. Their systematic approach to content & keywords keeps pushing organic traffic higher.
Smart Keyword Research
The branch doesn’t guess – they build content clusters backed by data. Each cluster starts with 5 related posts. Pretty soon, those clusters grow to 10-20 posts. Search engines love it – shows Branch knows their stuff.
9 Shopify Blog Examples You Need to See (+ Pro Tips): Content That Makes Sense
Here’s the cool part: Branch builds everything around pillar pages. Think of cornerstone content that matters. Every related article links back to these pillars.
Plus, their internal linking strategy connects blog posts to product pages. Smart move for boosting conversions.
Traffic Numbers That Pop
The branch’s SEO game works – big time. Visitors stick around, diving deep into each post. Keywords keep climbing up the rankings, thanks to those content clusters doing their job.
Design That Works
Check out how Branch makes their blog pop:
- Layouts that look sweet on any screen
- Clean text & breathing room where it counts
- Crystal-clear 2K images in WEBP format
- Navigation that just makes sense
Branch shows what happens when you mix solid SEO with sharp design. Other Shopify stores? Take notes – this is how you build a blog that performs.
9 Shopify Blog Examples You Need to See (+ Pro Tips): Dēpology’s Educational Content Hub
Ever wondered how skincare brands turn readers into buyers? Dēpology shows us exactly that with its education-first content hub.
Blog Categories Done Right
Forget messy tag clouds. Dēpology splits its blog into clean, focused sections that work like mini-magazines. Skincare routines, product guides – everything sits right where readers expect it.
9 Shopify Blog Examples You Need to See (+ Pro Tips): Education That Sells
Their content hub doesn’t mess around. You’ll find:
- Deep dives into ingredient science
- Step-by-step skincare guides
- Posts that bust common myths
- Real science backing every claim
Smart Sales Funnel
Here’s where it gets clever. The blog pulls readers in with educational content they actually want. Then smoothly guides them toward product solutions that make sense. No hard selling is needed.
Numbers Tell The Story
The results? Pretty sweet. Their engagement stats keep climbing, showing:
- Readers stick to patterns across educational posts
- Higher engagement = better sales numbers
- Improved search engine visibility thanks to smart category structure
Dēpology proves something big: teach first, sell second. Skip the pushy sales talk. Build trust with solid skincare knowledge, and watch how naturally customers find their way to your products.
Alchemy Fine Home’s Visual Blog Strategy
Luxury furniture needs luxury content. Alchemy Fine Home shows exactly how it’s done. Their blog? Pure high-end magazine vibes, packed with design trends & style guides.
Visual Rules That Work
No random posts here. Every piece looks like it belongs in Architectural Digest. Think high-quality photography & sophisticated design elements. Colors & typography? Perfectly matched to their luxury brand DNA.
9 Shopify Blog Examples You Need to See (+ Pro Tips): Image Tech That Delivers
Pretty pictures aren’t enough. Alchemy’s tech game runs deep:
- WebP format for speed
- Product shots at 2048 x 2048 pixels
- Lazy loading that keeps pages snappy
- High-res shots that pop
- Mobile-ready scaling
- Smart thumbnail previews
- Zero-quality loss compression
Products That Tell Stories
The magic happens in their Design Concierge service & Home Style Fix program. Readers discover curated collections right next to pro design tips.
Their visual storytelling approach mixes practical advice with perfect product picks – & yep, engagement numbers prove it works. Editorial quality stays top-notch while products find their spotlight naturally.
9 Shopify Blog Examples You Need to See (+ Pro Tips): Snug Sofa’s Customer-Centric Blog
Traditional furniture buying? Pain Point City. Snug flipped the script with sofas people actually want. Their blog? Pure customer problem-solving.
Content Built From Real Talk
Customer feedback drives everything at Snug. 24/7 chats, social media, emails – they’re always listening. Each blog post tackles real issues their customers face.
Pain Points That Matter
Snug dug deep into customer frustrations & found the big ones:
- Nine-week delivery times? Nope
- Moving homes = furniture headaches
- Small spaces = sizing stress
- Life changes = sofa problems
“Pay as you grow” – that’s their answer. Sofas that change when your life does. Smart move for folks moving every 18-24 months.
9 Shopify Blog Examples You Need to See (+ Pro Tips): Design That Gets It
Sure, pretty matters. But Snug’s blog focuses on showing, not just telling. The real magic? User photos & stories flooding in with #SnugLife. “Snugglers” – their superfans – keep the content real & rolling.
Floyd Home’s Lifestyle Blog Approach
Stay Floyd’s blog? More than just furniture posts. These folks bridge digital content with real spaces, showing off Floyd-furnished Airbnb spots that’ll make you want to redecorate.
Content That Matters
Think high-end magazine vibes – but better. Design trends, layout ideas, and style guides that actually work. Floyd skips the usual product pitch & dives into real stories. You’ll find:
- Designer chats & deep dives
- Japanese remodel magic
- NYC photographers opening their doors
9 Shopify Blog Examples You Need to See (+ Pro Tips): Stories That Pop
First time on Floyd’s blog? You’ll notice something different. Full-width sections grab your eye, bold images make you stop scrolling. Every visual detail? Carefully picked. Clean type, modern design – pure premium stuff.
Voice That Rings True
No marketing fluff here. Floyd talks about real spaces, real people, real stories. Their secret sauce?
- Research that makes sense
- Earth-friendly messages that stick
- Content that sparks ideas
Writers keep it smart but friendly – making everyday furniture actually exciting. That’s how Floyd became the voice people trust for design & lifestyle tips.
Le Col’s Community-Building Blog
Yep, Le Col gets it. This premium cycling brand turns blog readers into true fans. No boring product posts – just pure cycling community gold.
9 Shopify Blog Examples You Need to See (+ Pro Tips): Community Magic That Works
Want loyal customers? Le Col shows how. They keep chat lines open 24/7 across social platforms, talking real talk with cyclists. Check out their playbook:
- Turn regular readers into brand champions
- Make every customer interaction count
- Shape products based on rider feedback
Numbers don’t lie – 64% open rate on loyalty emails. That’s what happens when you build real connections.
Content Calendar Secrets
Random posts? Nope. Le Col plans everything months ahead. Smart notifications keep everyone on track. Daily posts keep riders coming back for more – scoring a sweet 67% click-to-open rate.
Design That Pulls You In
Le Col’s blog looks sharp & works even better. Clean templates, perfect colors, and images that pop. The good stuff:
- Layouts that work on any screen
- Share buttons right where you need them
- Cool stuff riders can click & play with
- Landing pages built for campaigns
Best part? They brought 7,500 ghost readers back to life. That’s community building done right.
9 Shopify Blog Examples You Need to See (+ Pro Tips): Rumpl’s Artist Collaboration Blog
Want to see art meet outdoor gear? Rumpl nails it. This outdoor blanket brand pairs up with artists to create collections that pop. Smart content + creative partnerships = brand magic.
Finding The Right Artists
Here’s the cool part – Rumpl hunts for indie artists with dedicated fan bases. No random picks here. Every collab gets vetted, documented, and tracked. Their Slicr Collaboration Manager handles everything from artist tracking to commission payouts.
Pictures That Sell
Rumpl doesn’t mess around with visuals:
- Artist designs from every angle
- Texture shots that make you want to touch
- Real people using products outdoors
- Artists-at-work videos that tell the story
Does it work? You bet. Studies show customers are 85% more likely to purchase when they see quality visuals.
9 Shopify Blog Examples You Need to See (+ Pro Tips): Teamwork That Pays
Artists love Rumpl’s system – they can track sales & commissions in real-time through their portal. Clear numbers = happy artists = better collaborations.
What makes Rumpl different? They show you everything – sketches, process, final product. No secrets here. Just artists and customers connecting over blankets that tell stories.
Ella Baché’s Multi-Purpose Blog
You’re gonna love how this Australian skincare brand turns its Shopify blog into a marketing powerhouse. Ella Baché mixes smart education with sales that actually work.
Content That Goes Places
BOLD women take center stage here – beauty students, models, franchise partners doing real work. Plus, they’ve built this killer ingredient glossary that breaks down skincare science. Their content hits everywhere:
- Email campaigns crushing it with 79% more revenue year-over-year
- Social media tracking that shows what works
- Franchise network updates
- Beauty school materials that teach
9 Shopify Blog Examples You Need to See (+ Pro Tips): Design That Sticks
No messy posts here. Ella Baché keeps everything clean with templates that work. Product shots? Think glossy bottles catching sunlight – pure eye candy. Every post packs:
- Products that pop with texture & color
- The text you can actually read
- White space in all the right places
- Layouts that work on any screen
Sales That Make Sense
Smart moves only – no pushy stuff. Special offers come with bonus gifts & photos that make you want to buy. Call-to-action buttons? Right where you need them. Numbers tell the story:
- Black Friday/Cyber Monday: 24% more revenue, 71% better ROAS year-over-year
- Meta campaigns? 97% ROAS boost
Best part? Education comes first. Sales follow naturally. That’s how you do it.
Quick Compare: 9 Winning Shopify Blogs
| Brand | Main Focus | Content Types | Design Elements | Performance Stats | Special Sauce |
| Nuun | Product-first content | Hydration tips, nutrition guides, workout advice | Bold backgrounds, FAQ popups, custom pages | 56% more users YoY, 275% ROAS, 50,196 monthly visitors | Shogun drag-and-drop magic |
| Branch | SEO powerhouse | Content clusters, pillar pages | Mobile-ready layouts, 2K images, WEBP format | Numbers not shared | Smart content clusters (5-20 posts/topic) |
| Dēpology | Education hub | Ingredient deep-dives, skincare how-tos, myth busters | Category-based sections | High engagement (exact numbers private) | Science-backed skincare know-how |
| Alchemy Fine Home | Visual stunners | Design trends, style playbooks | Magazine layouts, 2048x2048px shots, WebP format | Numbers not shared | Luxury mag vibes |
| Snug Sofa | Customer-first | Problem-solving posts, product demos | Visual storytelling | Numbers not shared | #SnugLife community buzz |
| Floyd Home | Lifestyle focus | Designer features, home tours, remodel stories | Full-width layouts, bold shots | Numbers not shared | Airbnb space features |
| Le Col | Community kings | Cycling content, rider engagement | Mobile-ready, social buttons | 64% email opens, 67% click rate | 24/7 rider chat |
| Rumpl | Artist collabs | Artist stories, behind-scenes peeks | Multi-angle shots, high-res images | 85% better purchase rates | Real-time artist tracking |
| Ella Baché | Multi-channel pro | Education content, ingredient guides | Clean templates, product shots | 79% more revenue YoY, 97% better ROAS | BOLD women features |
The Bottom Line
Want proof blogs drive sales? These 9 Shopify stores just showed us how. Product education, SEO magic, visual storytelling, community building – pick your power move.
What makes these blogs work? Check these patterns:
- Content calendars that never miss a beat
- Visuals that pop on any screen
- Products that fit naturally into stories
- Solutions to real customer headaches
Here’s the thing about blogging – it takes time. 35 weeks to hit peak rankings, & that’s normal. But the numbers don’t lie:
- Nuun crushing it with a 275% return on ad spend
- Le Col scoring 64% email opens
- Ella Baché pushing 79% revenue growth
Ready to start your own blog? Smart move. Pick what fits your brand, stick to your guns, & give readers stuff they actually need. No fancy tricks are needed – just understand your customers & help them buy smarter.
& much much more to come. Your blog success story starts here.
