The Manchester United Snapdragon partnership stands out as the biggest tech deal in sports. Qualcomm’s $75 million yearly investment connects United’s 1.1 billion fans worldwide through powerful technology solutions. Qualcom Snapdragon Brand Activation is revolutionizing the way brands engage with global audiences.
Numbers tell the real story here. 65% of United supporters knew Snapdragon before seeing it on the team’s kit. Even better – 80% felt good about the brand. The partnership now powers everything from matchday moments to fan connections across 200 countries.
This article shows you exactly how Snapdragon technology brings United fans closer to Old Trafford. You’ll see the real changes happening inside the stadium and the new ways supporters connect with their club.
Old Trafford’s New Tech Experience
Old Trafford looks different this season. Snapdragon technology makes everything better – from getting into the stadium to sharing match moments with friends.
Smart Digital Tickets
Paper tickets don’t work at Old Trafford anymore. The official app gives you a special QR code ticket on match day. The new system makes everything easier:
- Save tickets on your phone before match day
- Use tickets without internet at the gates
- See your exact seat details clearly
- Send, give away, or sell tickets right in the app
Qualcom Snapdragon Brand Activation: Stadium-Wide WiFi
Old Trafford now has the UK’s biggest stadium WiFi setup. The numbers show how big this project really is:
- 1,600 WiFi points across the stadium
- 4,000 new holes drilled
- 10,000 seats moved and replaced
- 90 miles of new cables
The WiFi 6 system keeps you connected all match long. Last season’s test proved it works – 120,000 fans got faster internet during games.
Smart Displays Around the Ground
Snapdragon screens make the stadium more fun to explore. The best part? Point your phone at the Snapdragon logo on United’s kit. You’ll see yourself standing on the Old Trafford pitch through your screen.
Qualcom Snapdragon Brand Activation: Better Match Day For Everyone
Snapdragon makes everything work smoother on match days. You’ll find:
- Faster shop checkouts
- Better ways to move around
- Easier ways to take and share photos
The club says Snapdragon helps them “reimagine Old Trafford from a technology standpoint”. This shows in every corner of the stadium.
United’s Digital Fan Connection
The Manchester United app reaches 1.1 billion supporters worldwide, showing the real power of the Snapdragon partnership.
The United App Gets Better
United’s official app works as your direct line to the club. Snapdragon makes everything faster – from transfer news to team updates. The app gives you:
- Live scores, lineups, and match stats in the Match Center
- MUTV streaming for tour games, women’s matches, and academy fixtures
- Score prediction games with real prizes
Qualcom Snapdragon Brand Activation: Watch Games in VR
United games feel different now. VR puts you right inside Old Trafford, no matter where you live. Pick your own camera angles, and see views only match-going fans used to get. Plus, you’ll meet other United fans in virtual spaces, sharing the match experience together.
Exclusive Behind-the-Scenes Access
The app shows you parts of United that most fans have never seen before. Watch player interviews, training sessions, and inside footage. MUTV Originals and special box sets tell United’s story through films and documentaries.
Match Stats and Fan Activities
Match days mean more than just watching now. Check player stats, rate performances, and study tactics during games. Vote for awards, answer daily polls and test your United knowledge to win prizes. The app turns you from spectator to participant in United’s story.
United’s New Snapdragon Kit Makes History
The red United shirt means something different now. Snapdragon’s logo changed everything – two billion people saw content about the new kit, beating every partnership launch in United’s history.
Fans Love The New Kit
The 2024/25 home kit got United fans talking. Social media lit up with comments like “possibly the best United shirt I’ve ever seen” and “one of the best kits we’ve had in years”.
The launch video hit home too – Eric Cantona and Sir Alex Ferguson made fans feel “chills”, creating what many called “a legendary ad… for a legendary shirt”.
The shirt design looks back to move forward. It uses the same reflective materials Sir Matt Busby picked in the 1950s to help players see each other under floodlights. Old meets new – United fans get that.
Qualcom Snapdragon Brand Activation: Smart Kit Technology
Your United shirt does more than ever before. Point your phone at the Snapdragon logo, scan the QR code, and stand on the Old Trafford pitch through AR. The kit works like a key to special United content all season long.
The Future of United Kits
The partnership runs until 2029, giving United time to push kit technology further. Snapdragon’s fan community jumped 256% just one month after the shirt launch.
This kit shows what’s possible with smart clothing. United and Snapdragon prove they care about more than football too – they’ll swap the Snapdragon logo for (RED) charity in May 2025 matches to fight health problems worldwide.
Snapdragon Insiders: United’s New Fan Community
Snapdragon Insiders shows what happens when football meets tech fans. The community grew 256% right after the home shirt launch, reaching 16 million members worldwide.
Qualcom Snapdragon Brand Activation: Special Access for Insiders
Snapdragon Insiders see things other fans don’t. The virtual pitch experience at Old Trafford stands out. Members get:
- Training ground footage from Carrington
- Face time with United players
- Content made just for Insiders
- First look at new United Snapdragon gear
“We saw United differently than regular fans do. Getting a match ticket would be great, but Snapdragon Insiders showed us much more”, one member says.
Real Fan Events
Snapdragon makes big things happen for fans. Some Insiders got flown to Old Trafford for a special weekend – stadium tours, player meetings, Carrington visits, and live matches included.
Photo fans meet up every three months at #ShotOnSnapdragon Discord events. The “Race to Old Trafford” brought tech and football lovers together, showing off United’s third kit.
Qualcom Snapdragon Brand Activation: United Fans Turn Tech Fans
United’s 1.1 billion supporters mix well with tech fans. One Insider puts it right: “Some of us love tech as much as we love football”.
Want to join? Follow @Snapdragon on social media. You’ll join what one member calls “an exclusive group – we get amazing chances others don’t”.
What The United-Snapdragon Partnership Means
United’s Snapdragon partnership shows what modern football looks like. Old Trafford changed fast – digital tickets work better, stadium WiFi connects everyone, and fans stay closer to the action.
The partnership reaches far beyond Manchester. United’s global fanbase gets closer to the club through VR matches and exclusive content. Nobody misses out, no matter where they watch from.
The new kit proves this partnership works differently. Old United traditions meet new AR features. Better still – Snapdragon Insiders shows how tech brings football fans together worldwide.
This partnership sets the standard for football’s future. Sure, some see just another sponsor name. The real story sits in how it makes everything better for fans – from match days at Old Trafford to watching from home. United leads the way, showing other clubs how technology makes football better for everyone.
