ROAM Pets’ digital marketing story starts with exotic pet treats most companies won’t try. Our menu features ostrich, kangaroo, crocodile, and venison – proteins that make us different from standard pet food brands.
The quality speaks for itself. Every ROAM treat comes GMO-free, hormone-free, and sustainably sourced to protect ecosystems. Pet parents choose our subscription boxes priced from $12.99 to $49.99, building our loyal customer community.
This case study shows exactly how premium pet treats and smart marketing doubled our sales numbers. You’ll see the real strategies, tools, and steps that turned ROAM from a startup into a successful pet food brand.
ROAM Pets’ Journey from Startup to Success
The numbers told a clear story. Nearly 60% of cats and 55% of dogs in the US face weight problems. Half of all dogs need help managing their weight, and new protein sources make a real difference. That’s why ROAM created treats with exotic proteins like ostrich – packed with omega-3s and offering more protein with less fat.
ROAM’s mission tackles two big goals:
- Keeping animal populations balanced
- Protecting at-risk ecosystems
Small communities worldwide help us source our proteins the right way. Every treat meets strict standards:
- Hypoallergenic formula
- No growth hormones
- No antibiotics
- Zero artificial additives
Kevin Mayo joined us as supply chain director, bringing 10 years of expertise. His work strengthens our partnerships and keeps our quality high while supporting sustainable practices.
Roam Pets Digital Marketing Strategy Implementation
ROAM Pets marketing success comes from talking directly to pet parents across multiple channels. SEO played a big role early on – we picked specific long-tail keywords about novel proteins and sustainable pet treats.
Pet owners get over 100 emails every day. That’s why our email marketing stands out with useful content. Each message teaches something about pet nutrition, shows off products, or offers special deals to loyal customers.
Pet influencers who care about healthy, sustainable pet food helped spread our message. The results speak for themselves:
- 13% increase in subscription rates versus regular ads
- 13% lower cost per action with partnership ads
- TikTok and Instagram posts hitting double-digit engagement
Our content makes ROAM a trusted name in pet nutrition. Blog posts and social updates teach pet parents about novel proteins while showing our dedication to protecting ecosystems. Pet owners who want sustainable, healthy options now look to us as their go-to source.
Roam Pets Digital Marketing: Customer Acquisition Breakthroughs
ROAM Pets rewards loyal customers through our PawPoints program. Members earn points for purchases, social shares, and reviews. The numbers prove it works – loyal customers spend 67% more than new ones.
Pet parents love our flexible subscription boxes, from basic treats to full care packages. Each subscriber brings $365 lifetime value. The program changed shopping habits too – 53% of subscribers visit stores less, while 11% switched completely to online ordering.
Special workshops and pet social events turned customers into true ROAM fans. These meetups helped push profits up 25% to 95%. Members get first picks on new products, custom deals, and auto-shipment savings.
The automated customer journey program tracks what pet parents want. We spot trends like grain-free foods and eco-friendly toys. This smart approach delivers real results:
- Order values up 22%
- Active customers grew 35%
- Customer retention jumped 38%
These proven strategies keep bringing new customers while making current ones stay longer.
Conclusion
Smart digital marketing plus unique, sustainable treats pushed ROAM Pets forward. SEO targeting and personal email campaigns connected us with pet parents who care about quality. Pet influencers spread the word about novel proteins and sustainable practices.
The numbers tell the success story. Pet parents want community-focused brands. Loyal customers spending 67% more through PawPoints and subscription boxes proves this point. The automated customer journey lifted our active customer base 35% and boosted retention 38%.
Quality pet treats and focused marketing strategies drove our growth. Exotic proteins like ostrich and kangaroo seemed different at first. Sticking to nutrition, taste, and sustainability paid off. ROAM Pets shows what happens when great products meet smart marketing – sales double.
