Naked domains create unique technical challenges for website owners. These domains, which you might call apex, base, or bare domains, are root domains without subdomain parts like “www.” The setup process needs careful thought because naked domains can’t use CNAME records. They need A records that point to specific IP addresses. A proper naked domain configuration requires three A records with these IP addresses: 104.22.60.249, 104.22.61.249, and 172.67.36.150. SEO rankings become a vital consideration with setting up a naked domain since duplicate website versions can split your search rankings.
This piece walks you through the complete process of naked domain setup. You’ll learn the simple concepts and see how to implement the correct DNS records. We’ll show you the quickest ways to configure your naked domain and help you avoid common pitfalls, whether you use domain registrar’s tools or third-party services.
What is a Naked Domain and Why Use It

A naked domain is the simplest form of a website address. It just has the domain name and top-level domain (TLD) without any prefix. To name just one example, ‘example.com’ is a naked domain, while ‘www.example.com‘ has a subdomain prefix.
Setting Up a Naked Domain: Simple Domain Name Structure
Domain names use a hierarchical structure that we read from right to left. The structure has these parts:
- Top-Level Domain (TLD) – The rightmost part (.com, .org, .net)
- Second-Level Domain (SLD) – The main identifier
- Subdomains – Optional prefixes like ‘www’
Benefits of Using Naked Domains
Naked domains come with several clear advantages. They are easier to remember and help with brand recognition through their shorter, cleaner look. These domains also create a modern, minimalist web presence that lines up with today’s design principles.
The technical side shows that naked domains work really well when websites need to share cookies across all subdomains. Search engines give equal treatment to both naked and www domains, so there’s no effect on SEO rankings.
Common Use Cases
Naked domains work best for small to medium-sized websites that don’t need complex subdomain structures. Many businesses that focus on direct traffic and brand recognition choose naked domains for their online presence.
You can use naked domains in many ways, especially when simplicity and direct access matter most. Marketing materials and verbal communication work better with the straightforward nature of naked domains. Companies that use multiple marketing platforms often make naked domains their main landing pages to direct traffic to different digital channels.
Setting Up DNS Records for Naked Domains
DNS configurations are the foundations of a naked domain setup. You need to understand the right record type selection to implement everything properly.
Creating A Records
Your naked domains must use A records instead of CNAME records according to DNS specifications. A record maps your domain directly to specific IP addresses and gives you reliable connectivity. You will need to configure these records carefully through your domain host’s DNS management interface.
CNAME vs A Record: Key Differences
A records work quite differently from CNAME records. We found that CNAME records won’t work at the domain apex because they clash with required SOA and NS records. DNS standards demand A records for root domains, which creates this technical limitation.
Setting Up a Naked Domain: IP Address Configuration Steps
Your naked domain needs these IP address assignments to work:
- Create three A records pointing to:
- 104.22.60.249
- 104.22.61.249
- 172.67.36.150
Set the Time to Live (TTL) value to 3600 seconds to get optimal performance.
Verification Process
You should confirm your A record setup once configured. The changes usually take up to 72 hours to spread across the network, though you might see them sooner. Your new configuration spreads to global servers while the DNS system confirms it.
DNS lookup tools are a great way to get proof that your naked domain points to the right IP addresses. A successful check will show that your domain connects to your web content smoothly.
Note that some DNS providers have special options like ALIAS or ANAME records. These give you CNAME-like features for naked domains while following DNS standards. These alternatives might work better for you, depending on what your service provider supports.
Setting Up a Naked Domain: Common Naked Domain Setup Methods
Domain registrars include built-in tools to configure naked domains, which makes the setup process simple. These tools have domain-forwarding features that come with the registration package.
Using Domain Registrar Tools
Domain registrars like Gandi and GoDaddy give users forwarding services through their control panels. These tools handle both HTTP and HTTPS redirects based on the provider. Gandi supports both protocols, while GoDaddy focuses on HTTP-only redirects.
Users can access the DNS settings in their registrar’s control panel and find the “Domain Forwarding” or “Web Forwarding” section. The redirect from your naked domain to your preferred destination URL can be configured after locating these options.
Third-party Redirect Services
Several specialized services help handle naked domain redirects:
- NakedSSL: Premium plans with SSL support that merge with platforms like:
- Heroku
- Netlify
- Vercel
- AWS S3
- Google App Engine
These services give users extra benefits such as:
- Automatic SSL certificate management through Let’s Encrypt
- 301 permanent domain redirections
- Regional server distribution to speed up redirects
Some free options exist too. Redirect.pizza offers generous free plans that support both A Record and CNAME-based configurations. The service runs servers in both the EU and USA and picks the closest region to give users the best experience.
Websites with specific requirements can use services like EasyRedir. These platforms manage SSL certificates and handle complex redirect scenarios to ensure smooth transitions between naked domains and their www counterparts.
Troubleshooting Naked Domain Issues
A systematic approach helps solve naked domain problems by looking at technical aspects. DNS configuration and browser compatibility each need specific attention and solutions.
DNS Propagation Problems
These changes for naked domains usually take up to 72 hours to fully propagate. The delay comes from DNS caching mechanisms and Time To Live (TTL) settings. Some regions might access your site right away, while others wait until DNS changes reach their location.
You can check DNS configuration with command-line tools like Dig to verify your domain’s current records. Running dig a [domain] shows A records, and dig cname [subdomain] displays CNAME records.
Setting Up a Naked Domain: SSL Certificate Errors
SSL certificate issues show up differently between naked domains and their www counterparts. Without a doubt, the most common scenario happens when HTTPS connections work for www subdomains but fail for naked domains. This happens because of:
- Missing CAA records in DNS configuration
- Invalid certificate configuration for the naked domain
- HTTP Strict Transport Security (HSTS) settings
SSL works properly when you add a CAA record with the value 0 issue “letsencrypt.org” if other CAA records exist.
Browser-specific Challenges
Each browser handles naked domains uniquely. Chrome might show secure connections while Safari marks the same site as “Not Secure”. These differences happen because of:
- Automatic HTTPS redirection differences
- Cache handling variations
- Certificate validation methods
Browser-specific problems get resolved by clearing DNS caches and checking HTTPS configurations. You can also type HTTPS explicitly in the address bar for consistent behavior across browsers.
Conclusion
Naked domain setup needs close attention to technical details and proper DNS configuration. This piece walks you through everything in naked domain implementation, from simple concepts to advanced troubleshooting techniques.
Your naked domain setup success relies on three key elements. You need proper A record configuration with specific IP addresses, well-planned SSL certificates, and good DNS propagation time management. These components work together to give a reliable website that’s both accessible and secure.
Domain registrar tools provide simple solutions for most users. Third-party services add extra features when you have complex requirements. Note that DNS changes take up to 72 hours to propagate, though most updates finish earlier.
SSL certificate management is a vital part of naked domains. The right configuration creates secure connections in different browsers and helps maintain user trust. This security feature pairs with correct DNS settings to build a reliable foundation for your website.
This knowledge helps you implement naked domains without falling into common traps. The technical insights you’ve gained here will help you maintain and troubleshoot your domain configuration as your website expands.