SOCi stands as the largest location marketing platform today, managing over 3 million locations worldwide. In the SOCi vs. Brandify comparison, SOCi offers unmatched reach and capabilities.
Their recent acquisition of Brandify, a platform with 25 years of location-based digital marketing solutions, creates the most powerful location marketing tool available.
The combined platform now serves 700 major enterprises across 4.5 million locations. Major brands like Ace Hardware, Hertz Corporation, and Dollar Tree trust SOCi to handle their location marketing needs across the Healthcare, Finance, and Retail sectors.
This guide breaks down both platforms’ features and capabilities to help you pick the right solution for your business. You’ll learn exactly what each platform offers and which one matches your specific marketing requirements.
Core Platform Features: SOCi vs. Brandify
SOCi’s platform brings together all major social, search, and review channels under one system. The single login setup makes it easy to manage communication across all your locations.
The Genius suite powers SOCi’s standout features. Genius Search looks at your data and fixes local visibility issues automatically. Genius Social handles your content calendar and engagement tasks, while Genius Reviews sends branded responses to every customer review.
Your team works faster with SOCi’s unified workflow system. The two-way data feature lets SOCi work smoothly with your other marketing tools.
SOCi keep your brand safe with built-in content checks and instant alerts for any brand rule breaks. You also get search-friendly local landing pages that attract more visitors and turn them into customers.
The Brandify acquisition in July 2021 added more muscle to SOCi’s platform. Brandify brought its store locator technology, SEO landing pages, and reputation management tools. This deal made SOCi the biggest location marketing platform, managing more than three million locations.
Key platform features include:
- Local listing management that removes duplicates
- Review management with response tools
- Directory listing distribution
- Local ad management
- Store locator tools
- Landing page optimization
SOCi shines with its automated tools. The platform creates local ad campaigns for each location’s social media audience. It also sets up chatbots on Facebook, SMS, and your local websites for round-the-clock customer service.
SOCi helps multi-location businesses boost their local presence and customer engagement. The platform fits right in with your existing marketing tools and CRM systems, making it perfect for managing multiple locations.
Integration and Technical Setup: SOCi vs. Brandify
SOCi connects with major social networks, CRM systems, point-of-sale solutions, and reward programs. The platform works directly with Google, Facebook, Apple, and Yelp as key digital partners.
SOCi’s technical setup pulls all your location data into one place. Multi-location brands get the flexibility they need to grow, plus easy API connections to plug in their existing tools.
The Brandify deal added these technical upgrades:
- Better CRM data connections
- Real-time lead tracking
- SEO landing page builder
- Single-view location reporting
SOCi connects with popular platforms:
- Social Media
- X (Twitter)
- Business Tools
- Salesforce Service Cloud
- Okta
- RetailEdge
- Radar
- Olo
Your data moves automatically between different parts of the platform. Everything runs from one place – no jumping between multiple tools anymore.
The platform aggregates information from over 300 data points across your social media, reviews, and search presence. You’ll see exactly how each location performs and what needs fixing.
SOCi handles thousands of locations without breaking a sweat. The automated workflows cut down manual work while keeping your data accurate across all systems.
The platform keeps adding new integration options and data sources. You’ll always have the tools you need as marketing technology grows and changes.
Business Size and Fit
SOCi works best for businesses managing multiple locations location marketing platform. The Brandify acquisition created the perfect platform for multi-location enterprises, now handling over three million locations worldwide.
Major brands trust SOCi with their location marketing. Ace Hardware, Hertz Corporation, SportClips, Dollar Tree, and Liberty Tax all use the platform. This makes SOCi the biggest location marketing platform you’ll find.
Big businesses love SOCi’s workflow system. The platform pulls data from all your locations into one place, making it easy to grow and adapt. Your business gets more value from this setup as you add new locations.
SOCi handles marketing for over 500 brands across 4.5 million locations in Healthcare, Finance, and Retail. The platform knows exactly what different industries need to succeed.
SOCi tackles these key multi-location challenges:
- Local listing control
- Review monitoring
- Social media scaling
- Brand protection
- Search rankings
Mid-sized businesses find SOCi perfect for growth. The platform handles anywhere from dozens to thousands of locations.
Remember – SOCi fits multi-location operations better than single-store businesses. You’ll get the most value if you manage multiple sites or plan to expand.
The platform focuses on helping multi-location brands boost local sales and visibility. This strategy works – SOCi saw more than 100% year-on-year revenue growth in the first half of 2021.
Platform Features at a Glance: SOCi vs. Brandify
| Feature | SOCi Today | Before Merger |
| Location Count | 4.5+ million | 3 million |
| Major Clients | Ace Hardware, Hertz, Dollar Tree, SportClips, Liberty Tax | Not listed |
| Core Tools | – Genius Suite (Search, Social, Reviews)- Automated listing management– Review management- Location data tools- Local advertising- Store locator- Landing page builder- Two-way data sync | Not listed |
| Connects With | – Social platforms- CRM tools- Sales systems- Reward programs- Third-party tools | Not listed |
| Data Points | 300+ across social, reviews, search | Not listed |
| Key Partners | Google, Facebook, Apple, Yelp | Not listed |
| Best For | Enterprise and multi-location businesses | Not listed |
| Industries | Healthcare, Finance, Retail, others | Not listed |
| Brand Safety | Content checks and violation alerts | Not listed |
| Auto Features | – Content calendar creation- Review responses- Local chatbots- Local ad campaigns | Not listed |
Final Verdict:
SOCi stands as the top location marketing platform after buying Brandify. The platform now handles 4.5 million locations for 700 major enterprises, making it the clear market leader.
SOCi’s Genius Suite and automation tools make location marketing simple and effective. The platform connects with your social networks and business tools, putting everything you need in one place.
Big enterprises get the most from SOCi, but growing mid-sized businesses fit well too. The platform handles complex location marketing tasks while keeping your brand consistent across all sites.
SOCi works best for businesses running multiple locations and wanting smart, data-driven marketing tools. The platform keeps getting better, making it your best choice for location marketing today and tomorrow.
