While Spyfu vs. Soovle offers free keyword suggestions, SpyFu packs 7 billion keywords and 119 million domains into its paid platform, whereas Soovle pulls suggestions from Google, Bing, Amazon, and YouTube.
Two completely different approaches to finding your next winning keywords.
Want historical data? SpyFu has tracked every keyword movement since 2006. Need quick ideas across multiple platforms? Soovle serves up real-time suggestions without spending a dime.
We put both tools through real tests to show you exactly what works best for your goals. SpyFu starts at $39/month. Soovle costs nothing. Let’s see what you get at each price point.
SpyFu: Your Competitor’s Search Marketing Playbook

SpyFu has tracked every keyword purchase and ranking change since 2006. Yep, every single one.
What’s inside SpyFu?
The tool grabs data from millions of keywords and domains, showing you exactly how competitors win at SEO and PPC. Watch their search marketing moves in real-time, both paid and organic.
Core tools you’ll love:
- 17 years of keyword history at your fingertips
- Full view of competitor SEO & PPC game plans
- Backlink opportunities finder
- Custom PDF reports for your domains
- RivalFlowAI page analyzer
Plus, you get AdWords Advisor for PPC wins and SERP tracking to spot ranking patterns. The platform even breaks down mobile vs desktop performance for every keyword.
SpyFu vs. Soovle: Pick your plan
Basic: $39/month includes:
- 10,000 rows of data exports
- 100 domain PDFs
- 6 months of history
- 250 sales leads
Professional: $79/month unlocks:
- Unlimited data exports
- 10+ years of history
- 500 sales leads
- API access
Every plan comes with US and international data. Not happy? Get your money back within 30 days. Cancel anytime through email, chat, or phone – no sneaky contracts.
Soovle: Search Suggestions From Every Corner of the Web

Combine suggestions from multiple search engines in one spot. Type once, and get ideas from everywhere.
Meet Soovle
Watch keywords pop up instantly as you type. Perfect for those “I need content ideas now” moments. No fancy setup is needed – just start typing and watch the magic happen.
SpyFu vs. Soovle: Search engines at your fingertips
You’re gonna love where Soovle finds keywords:
- Google + Bing shows what people search
- YouTube reveals video gold
- Amazon tells you what buyers want
- Wikipedia spots information gaps
- Yahoo and Answers.com bring fresh perspectives
See how your keywords perform everywhere at once. Perfect for content creators who need the full picture.
Everything’s free
Yep, Soovle costs nothing. Here’s what you get:
- Real-time ideas from all major engines
- Pick and arrange your favorite engines
- Save brilliant suggestions for later
- Export your findings easily
Want more data? Hook up Keywords Everywhere for search volumes and CPC numbers. Export everything to Excel or CSV – your choice.
Sure, you won’t get fancy metrics without other tools. But for quick keyword inspiration across multiple platforms? Soovle nails it.
SpyFu vs Soovle: Feature Showdown

SpyFu tracks over 10 billion keywords in its massive database. Soovle? Real-time suggestions from your favorite search engines.
Keyword research muscle
SpyFu stores every Google SERP from the last 15 years. Every single one. Check old rankings, spy on competitor ads – it’s all there. The numbers don’t lie: 10x more PPC keywords and 2x more SEO keywords than other tools.
Soovle plays a different game. Get instant ideas from Google, Bing, Amazon, YouTube, and Wikipedia – all at once. Perfect for content that needs to shine everywhere.
The truth about data accuracy
90% – that’s SpyFu’s accuracy rate for Ad Budget and SEO click estimates. When numbers are off, they’re off for everyone in your industry. Fair game.
SpyFu keeps it real with:
- Cached SERP screenshots (yep, you can check)
- Instant updates (no monthly waiting game)
- Multiple data sources for rock-solid numbers
How they feel in action
SpyFu’s dashboard shows everything you need:
- Historical data? Two clicks away
- PPC to SEO stats? Easy switch
- Custom reports? Done in minutes
Soovle keeps it simple. Type and go. No fancy stuff, just instant keyword ideas from everywhere.
Feature | SpyFu | Soovle |
Database Size | 10B+ keywords | Real-time only |
Historical Data | 15+ years | Not available |
Data Verification | Cached SERPs | Not applicable |
Platform Coverage | Google-focused | Multiple engines |
Interface Type | Comprehensive | Minimalist |
Real Tests: SpyFu vs Soovle Showdown
We put both tools through rigorous testing. Here’s what we found.
How we tested
Three things mattered most: accuracy, speed, and results you can actually use.
SpyFu’s accuracy rate for roll-up estimates hit 90% for Ad Budget and SEO clicks. Every SERP screenshot backed up the data, and updates happened instantly.
For Soovle? We watched how fast and diverse the suggestions came from Google, Bing, Amazon, and YouTube.
Finding keywords: who wins?
SpyFu tracks 10 billion keywords. Not just tracking – they keep every single SERP page for fact-checking.
Soovle plays a different game. Lightning-fast suggestions across all platforms. Really good at finding:
- What’s trending right now
- Different ways people search
- Questions your audience asks
The numbers tell the story
SpyFu’s Keyword Effectiveness Index doesn’t mess around. Scores above 75? That’s your golden ticket to profitable keywords. Multiple sources verify every data point.
Want more proof? SpyFu grabs 10x more PPC keywords and doubles SEO keyword coverage compared to others. Plus, 17 years of data shows you exactly how keywords trend.
Soovle shines at quick research. Hook it up with other tools, and you’ll see search volumes and CPC numbers too. Perfect for first-round keyword hunting across platforms.
Performance Metric | SpyFu | Soovle |
Data Accuracy | 90% for estimates | Real-time only |
Keyword Coverage | 10B+ tracked | Multiple platforms |
Response Time | Instant updates | Real-time suggestions |
Verification Method | Cached SERPs | Direct engine results |
What You’ll Pay (And What You’ll Get)
Money talks. Let’s see what each tool costs.
SpyFu vs. Soovle: Price tags
SpyFu keeps it simple with two plans:
Basic: $39 monthly (or $33/month yearly)
- 10,000 rows of data
- 6 months of history
- 250 sales leads
Professional: $79/month ($58 yearly)
- Unlimited data exports
- 10+ years of history
- 500 leads and contacts
Soovle? Totally free. Yep, everything is included.
Show me the ROI
Smart keyword ROI tracking needs:
- CPC numbers
- Conversion tracking
- Order values
- Click counts
SpyFu helps predict returns with:
- Every SERP screenshot saved
- Growth predictions
- Competitor opportunity gaps
Best bang for your buck
SpyFu shines for:
- Competitor research fanatics
- Long-term keyword trackers
- History buffs who need all the data
Soovle works best for:
- Budget-conscious teams
- Quick inspiration hunters
- Multi-platform content pros
Feature | SpyFu Basic | SpyFu Professional | Soovle |
Monthly Cost | $39 ($33 annual) | $79 ($58 annual) | Free |
Data Access | Limited | Unlimited | Real-time |
Historical Data | 6 months | 10+ years | None |
Export Limits | 10k rows | Unlimited | Basic |
Need serious competitor research? SpyFu’s worth every penny. Just want quick keyword ideas? Soovle’s free plan might be all you need.
Connect Your Tools: SpyFu vs Soovle
You’ll love how these tools play with your existing stack. Let’s see what connects where.
Working with other tools
SpyFu’s Professional plan comes with full API access. Hook it up to:
- Your favorite CMS
- Custom reporting tools
- Agency white-label systems
Soovle? It’s friends with Keywords Everywhere – grab search volumes and CPC data right there. Simple but effective.
Getting your data out
SpyFu gives you options (lots of them):
- CSV files for data nerds
- Pretty PDF reports
- White-label reports for client work
Want more? You’ll get it:
- Pick your date ranges
- Slap your logo on reports
- Hide SpyFu branding (Professional accounts only)
The “Recon” feature? Pure gold for:
- PPC campaign analysis
- SEO performance tracking
- Competitor ranking insights
Export Feature | SpyFu | Soovle |
Data Formats | CSV, PDF, Custom | Basic CSV |
Customization | Extensive | Limited |
White-label | Available | Not Available |
API Access | Professional Plan | Not Available |
Building custom tools? SpyFu’s API lets developers go wild. Perfect for agencies juggling multiple clients.
Soovle keeps it simple – Excel and CSV exports. That’s it. But sometimes simple works better.
Both tools play nice with Google Analytics and your SEO stack. SpyFu just brings more toys to the playground with its pro API. Big difference if you need automated keyword tracking in your workflow.
Who Wins Where: SpyFu vs Soovle
Let’s match these tools to your exact needs. You’re gonna love how each one shines in different situations.
SpyFu’s sweet spots
Want to crush your competition? SpyFu’s your competitive analysis and strategic planning buddy. Here’s where it rocks:
- PPC perfection – Tracks every ad move and bid change. Build winning campaigns from proven winners
- SEO domination – 17 years of ranking data shows you exactly what works
- Spy game master – See how competitors evolved (and failed) to skip their mistakes
Love digging deep into competitor domains? SpyFu helps you steal their profitable moves.
When Soovle shines
Soovle’s magic happens in specific spots. Perfect for:
Getting ideas from everywhere – Google, YouTube, Bing, Amazon, and Wikipedia all at once. Spot trends across platforms instantly.
Lightning-fast inspiration – ideal for:
- Content writers hunting fresh angles
- Small businesses spotting opportunities
- Teams needing quick wins
Double trouble: Use both
Why choose? Here’s how they work together:
Smart content planning – Soovle spots trends now, and SpyFu proves they’ll last.
Market domination – Mix SpyFu’s spy skills with Soovle’s everywhere-at-once view:
- Find keyword gold mines across channels
- Map the competition
- Spot content gaps first
Scenario | SpyFu | Soovle |
PPC Research | Historical ad performance | Real-time search trends |
Content Strategy | Competitor content analysis | Multi-platform insights |
Quick Research | Detailed competitor data | Instant suggestions |
Budget Planning | ROI forecasting | Free preliminary research |
Need the full picture? SpyFu’s deep competitor intel plus Soovle’s instant insights = unstoppable keyword strategy.
Pick based on what you need – deep research or quick wins? SpyFu digs deep, while Soovle helps you move fast.
The Final Call: SpyFu or Soovle?
Ready to pick your winner? Let’s make this decision rock-solid.
SpyFu vs. Soovle: What matters most?
Three things make or break your choice:
- Keywords that actually work
- Keep difficulty score under 50
- Hunt for 1000+ monthly searches
- Match what people really want
- Spy on competitors like a pro
- Measure keyword difficulty
- Spot gaps they missed
- Know if you can rank
- Match your business DNA
- Fit your content game plan
- Work with what you’ve got
- Speak your audience’s language
The deal-breakers
SpyFu hits 90% accuracy for Ad Budget and SEO clicks. Soovle? Real-time suggestions without the history lesson.
Watch out: SpyFu only covers certain countries. Soovle keeps it basic – no fancy metrics unless you bring friends.
Decision Factor | SpyFu Strength | Soovle Advantage |
Data Depth | Historical tracking since 2006 | Real-time suggestions |
Cost Efficiency | Paid plans with comprehensive features | Free platform access |
Analysis Scope | In-depth competitor research | Multi-platform coverage |
Integration | API access for automation | Basic export options |
Size matters. Big teams love SpyFu’s data depth and API magic. Small shops? Soovle’s free ride might be your ticket.
Numbers don’t lie: SpyFu grabs 10x more PPC keywords and doubles SEO keyword coverage.
Check your toolkit:
- How tech-savvy is your crew?
- Got time to master new tools?
- What’s your budget saying?
The perfect match hits all your spots:
- Marketing goals
- Content workflow
- Competition research needs
- Budget reality
Need the full competitive intel package? SpyFu’s worth every penny. Just want quick, multi-platform keyword ideas? Soovle’s got your back.
The Complete SpyFu vs Soovle Breakdown
Numbers don’t lie. Here’s exactly what you get with each tool.
Feature/Aspect | SpyFu | Soovle |
Database Size | 7 billion keywords, 119 million domains | Real-time only |
Historical Data | Since 2006 (15+ years) | Not available |
Pricing | Basic: $39/monthProfessional: $79/month | Free |
Search Engine Coverage | Google-focused | Multiple (Google, Bing, Amazon, YouTube, Wikipedia, Yahoo, Answers.com) |
Export Capabilities | CSV, PDF, Custom reports | Basic CSV and Excel |
API Access | Available (Professional plan) | Not available |
Data Accuracy | ~90% for estimates | Real-time suggestions only |
Keyword Coverage | 10x more PPC keywords2x more SEO keywords | Real-time suggestions |
Core Features | – Competitor analysis- Backlink analysis- Custom reporting- RivalFlowAI- AdWords Advisor | – Real-time suggestions- Custom engine selection- Saved suggestions- Basic keyword export |
Best Use Cases | – PPC optimization- Long-term SEO planning- Competitor intelligence- Strategic planning | – Quick keyword discovery- Cross-platform research- Initial keyword brainstorming- Multi-platform content strategy |
Third-party Integration | Comprehensive API integration | Keywords Everywhere integration |
Interface Type | Comprehensive dashboard | Simple, minimalist |
& much-much more. Questions? Check our detailed analysis above.
The Bottom Line: Two Tools, Two Winners
You’re gonna love this part. No complex decision trees. Just straight facts about two killer keyword tools.
SpyFu brings the heavy artillery – 15 years of data, competitor intel, and PPC insights that make marketers drool. Worth every penny if you’re serious about market domination.
Soovle? Pure genius in its simplicity. Free, fast, and pulls ideas from everywhere. Perfect for small teams and content creators who need quick wins.
Here’s the truth: big players and agencies need SpyFu’s firepower. The API access and detailed insights justify the price tag. Small shops? Soovle’s free approach gets you moving fast.
Smart move? Use both. Let Soovle spark ideas, then let SpyFu prove they’ll work. That’s how winners play the game.
& much-much more to explore with both tools.