Programmatic buying in digital advertising drives $10 billion in spending today, with numbers set to double next year. StreetFight vs. Location3 stands out as a key player for businesses looking to pick the right local marketing platform.
These specialized platforms pack unique local marketing advantages that even Google and Microsoft can’t match. The numbers tell the story – 3 out of 4 mobile searchers visit stores within 24 hours of searching.
55% of marketers already use indoor positioning systems to pull in customers and drive more sales. This guide breaks down both platforms side by side – from core features to pricing details.
You’ll see exactly which platform fits your local marketing goals for 2025 and beyond.
Core Platform Features: StreetFight vs. Location3
Local marketing platforms pack more punch than basic ad tools. Location3 and StreetFight take different paths to serve their markets – each with standout features worth examining.
Location3: Franchise Management Tools
Location3’s LOCALACT platform shines with franchise-specific tools. Franchisees get quick access to local marketing campaigns across digital channels.
The new LOCALACT 3.0 makes everything easier – from signing up to reaching more customers through Google Display Network.
The platform keeps marketing costs low while maintaining quality through centralized campaign management.
Franchise owners see exactly where their marketing dollars go with clear reporting and cost breakdowns. Location3’s Marketing Advisors step in with hands-on support and training to help franchises make the most of their budgets.
Street Fight: Local Marketing Analytics
StreetFight puts location analytics front and center. The platform pulls real-time foot traffic data into their reporting system, showing exactly how online marketing affects in-store visits.
Customer behavior patterns become crystal clear with StreetFight’s analysis tools. Their location tracking keeps getting better, giving marketers precise data to fine-tune their strategies.
StreetFight vs. Location3: Data Collection Methods
Each platform handles data differently. Location3 runs everything through a central hub for hyper-local campaigns. StreetFight focuses on getting location data right.
Raw location data needs work – studies show up to 90% of unverified GPS coordinates might be wrong. Both platforms double-check everything. They match IP addresses with known locations and pull in data from customer feedback and social media to paint the full picture.
Target Market Analysis
StreetFight and Location3 target different slices of the local marketing world. Here’s what you need to know about who these platforms serve best.
StreetFight vs. Location3: Enterprise vs Small Business Focus
Location3 puts all its energy into enterprise-level franchise systems and multi-unit brands.
The results speak for themselves – just look at their work with Ace Hardware, scaling across 2,000+ retail locations. Their enterprise clients see huge wins: 1,542% more store visits and 133% better return on ad spend.
StreetFight casts a wider net, working with both big and small businesses. The timing looks right – 70% of small and medium businesses want to spend more on digital marketing. Both big and small companies share the same priorities, putting their money into social, mobile, and email marketing.
Industry-Specific Solutions
Location3 knows how to tackle specific industry needs. They’ve mastered retail chain strategies that work for business owners. Their platform serves many different fields:
- Home service businesses
- Legal and professional services
- Health and wellness providers
- Pet services
StreetFight takes a different path, focusing on location smarts across all industries. Their system tracks foot traffic and buying patterns, helping you make data-driven decisions.
This works especially well for quick-service restaurants and retail stores that need to understand how customers move.
These platforms see location-based marketing differently. Location3 zeros in on proximity targeting for big enterprises, while StreetFight makes precise location data work for businesses of any size.
You’ll need to think about your business size and industry when picking between them.
Pricing Structure Comparison: StreetFight vs. Location3
The right price matters when picking a local marketing platform. Here’s what you need to know about costs and returns for both options.
Base Platform Costs
Local marketing software comes with tiered pricing structures. Starting plans cost $5-$25 monthly per user, giving you basics like listing management and analytics.
Business plans jump to $30-$75 monthly per user with better features. Enterprise plans run $100-$250 monthly per user, packed with full tools and dedicated support.
Additional Feature Pricing
Location3’s LOCALACT platform builds your price based on:
- Marketing assets availability
- Program strategy requirements
- Number of point solutions
- Total locations or markets
- Support requirements
StreetFight looks at how big you want to go, pricing based on features and team size. Some businesses like their performance pricing option – you pay based on what the platform achieves.
StreetFight vs. Location3: ROI Analysis
The numbers look good for local marketing spend.
Big brands see better returns on local campaigns – 36% expect 4x or higher returns, beating the 24% for national campaigns. Billion-dollar brands lead the charge, showing 49% more interest in local marketing.
More businesses want in – 38% plan to spend more on local digital marketing. ROI tracking covers lots of ground:
- Click-through rates
- Social reach and engagement
- Customer sentiment analysis
- Lead generation metrics
The results speak for themselves – 94% of businesses like their digital marketing ROI. Monthly spending runs from $50 to $6,000, depending on what you need. Both platforms keep costs down while delivering solid campaigns.
Integration Capabilities
Platform connections make or break your local marketing success in 2025. StreetFight and Location3 tackle this challenge differently, each offering their own mix of connection options.
Marketing Stack Compatibility
The numbers tell the story – 83.9% of businesses list APIs as their top priority when picking marketing tech.
Location3 plugs right into CRM systems and social platforms. StreetFight matches this with Google Analytics, Search Console, and social network connections.
API Access
Both platforms pack strong API options with different strengths. Location3’s system lets businesses customize everything they need.
Their REST APIs mean businesses build exactly what works for them. StreetFight focuses on location intelligence with APIs anyone can use.
Third-Party Tools Support
Location3 connects straight to the tools businesses use daily:
- Adobe Creative Cloud
- Dropbox
- Google Drive
- Microsoft OneDrive
- HubSpot
- Salesforce
Most businesses – 82.7% – run special apps next to their main platform. This makes sense since customers expect smooth experiences across all channels. Both platforms help businesses:
- Run social media
- Check analytics
- Manage customers
- Handle payments
The good news? 46.4% of businesses say these connections work smoothly. The catch – only 17.3% love their current platform’s connection options. StreetFight and Location3 keep pushing updates and better connections, staying ready for whatever comes next.
Comparison Table: StreetFight vs. Location3
| Feature | Location3 | StreetFight |
| Core Platform Focus | Franchise management through LOCALACT platform | Location analytics and consumer behavior tracking |
| Key Capabilities | – Franchise enrollment management- Google Display Network integration- Centralized digital marketing- Local Marketing Advisors support | – Real-time foot traffic data- Omni-channel reporting- Location intelligence- Consumer behavior pattern analysis |
| Target Market | Enterprise-level franchise systems and multi-unit brands | Both enterprise and small businesses |
| Industry Success | Proven success with retail chains (e.g., Ace Hardware with 2,000+ locations) | Quick-service restaurants and retail establishments |
| Data Collection Method | Centralized location data management and hyper-local ad campaigns | Emphasis on location data quality and verification |
| Integration Features | – Adobe Creative Cloud- Dropbox- Google Drive- Microsoft OneDrive- HubSpot- Salesforce | – Google Analytics- Search Console- Social networks- Location intelligence APIs |
| Pricing Structure | Based on:- Marketing assets- Program strategy- Number of solutions- Total locations- Support requirements | Based on:- Scale of implementation- Feature selection- Team size |
| ROI Metrics | 1,542% increase in store visits133% increase in omnichannel ROAS | Not mentioned specifically |
Conclusion
StreetFight and Location3 tackle local marketing differently.
Location3’s LOCALACT platform stands out for franchise management – just look at the 1,542% jump in store visits for their enterprise clients. StreetFight wins with location analytics and serves more types of businesses.
Both platforms care about data quality but take different paths. Location3 runs everything through one central system, while StreetFight focuses on checking data accuracy and real-time tracking. Their prices match their focus – Location3 serves enterprise clients while StreetFight fits businesses of any size.
Tool connections matter for both platforms. They work with major marketing systems and offer solid API options. Location3 shines with franchise-specific connections, while StreetFight excels at location intelligence hookups.
Pick your platform based on what your business needs. Big franchise operations get more from Location3’s specialized tools and support.
Companies wanting deep location insights and broader market data find StreetFight fits better. Both platforms keep getting better, ready to handle whatever local marketing throws at them in 2025 and beyond.
