Ubersuggest vs Moz Keyword Explorer shows a clear price difference right away. Ubersuggest costs $29 monthly while Moz charges $99 – making Ubersuggest 240% cheaper.
The tools target different SEO needs. Ubersuggest fits beginners and small businesses perfectly with its 9.1 ease-of-use rating. Moz builds its features for marketing teams who need multi-search engine tracking and full site audits.
Free versions give you a taste of each tool. Ubersuggest offers one free search per day (three if you create an account). Moz lets you run five Domain Overview queries each month. Your choice between these tools matters since they differ in features, pricing, and target users.
This comparison helps you pick the right tool for your website’s SEO needs.
Ubersuggest vs. Moz Keyword Explorer: Core Features Face-Off
Each tool takes its own path to SEO analysis. Ubersuggest shows better keyword research capabilities with an 8.9 score while Moz scores 8.5.
Keyword Research Interface Comparison
Ubersuggest makes SEO work easier with a 9.1 ease-of-use rating. Moz stands out by checking keywords across Yahoo, Bing, and DuckDuckGo, plus international search engines like Yandex and Baidu.
Keyword Difficulty Scoring Methods
The tools measure keyword competition differently. Moz looks at page authority (PA) and domain authority (DA) from Google’s top 10 results, plus how many internal pages show up versus homepages. Ubersuggest checks domain authority and backlinks of ranking pages to score difficulty.
Ubersuggest vs. Moz Keyword Explorer: Content Optimization Tools
Moz scores 8.2 for content creation tools. The Domain Overview tool spots ways to improve your site and find backlink chances. The Mozbar Chrome extension checks your pages’ structured data and meta descriptions.
SEO tracking shows clear winners – Ubersuggest gets an 8.8 score in SEO change monitoring, beating Moz’s 8.2. Ubersuggest also wins in SEO auditing with 8.8 versus Moz’s 8.4.
| Feature | Ubersuggest | Moz |
| Keyword Research | 8.9 | 8.5 |
| SEO Auditing | 8.8 | 8.4 |
| Change Tracking | 8.8 | 8.2 |
| Ease of Use | 9.1 | 8.6 |
Pricing and Value Analysis
The price gap tells a clear story between these tools. Ubersuggest’s entry-level plan starts at $12 monthly. Moz costs more at $99 per month for the standard plan.
Ubersuggest vs. Moz Keyword Explorer: Free Plan Limitations
Ubersuggest’s free plan tracks 25 keywords and updates rankings weekly on the desktop. You get:
- One project
- 150 pages per site audit
- Two competitor comparisons
- 100 backlink analysis entries
Moz gives you 5 Domain Overview queries monthly, 10 Competitive Research queries and 10 Keyword Explorer searches with their free plan. The MozBar Chrome extension comes included.
Paid Plan Features Worth Paying For
Ubersuggest’s paid plans pack good value.
The $12 monthly Individual plan handles 3 projects and tracks 100 keywords. Business users pay $20 monthly for 10 projects and 1,000 keywords. Enterprise level costs $40 monthly with 30 projects and 3,000 keyword tracking.
Moz matches its higher price with bigger features. The $99 monthly Standard plan gives you:
- 5 projects
- 500 keyword rankings
- 1 million crawled pages
Yearly plans save you money – Moz cuts 20% off. Ubersuggest offers lifetime access starting at $290. Moz lets you add extras – more users cost $49 monthly, and extra keywords start at $10 monthly.
Your needs point to the right choice – cost-effective for small businesses means Ubersuggest, while bigger teams get their money’s worth from Moz’s advanced features.
Data Quality Assessment
Search volume accuracy makes a big difference when picking keyword research tools.
Moz combines Google Keyword Planner data with clickstream information to reach 95% accuracy. Moz works best with high-volume keywords but struggles with terms under 1,000 monthly searches.
Ubersuggest vs. Moz Keyword Explorer: Search Volume Accuracy
Raw search volume numbers don’t tell the whole traffic story. Each tool takes its own path – Moz checks the page authority and domain authority of Google’s top 10 results. The tool looks closely at how many internal pages show up versus home pages.
Keyword Suggestions Relevance
Ubersuggest beats Moz at keyword suggestions, scoring 8.9 to Moz’s 8.5. The tool pulls data straight from Google, giving you keywords that matter. The dashboard shows both usability scores and SEO problems, helping you spot site issues quickly.
Competitor Data Reliability
Moz leads the pack with one of the biggest backlink databases around. You get clear details about:
- Competitor backlink profiles
- Link-building opportunities
- Domain Authority metrics
- Spam score assessment
The Domain Authority metric from Moz sets the standard for measuring backlink strength. Ubersuggest keeps things simple but reliable, using Moz-based metrics for basic backlink data.
| Metric | Moz | Ubersuggest |
| Search Volume Accuracy | 95% for high-volume keywords | Better for basic volume estimates |
| Keyword Database | Extensive with clickstream data | Direct Google data integration |
| Backlink Analysis | Industry-leading database | Basic profile assessment |
Real-World Performance Testing
Real tests show how these tools handle different SEO tasks. Our tests focused on two key areas that matter most for websites.
Ubersuggest vs. Moz Keyword Explorer: Local SEO Research Test
Moz shows strong local SEO analysis skills with its Moz Local tool. The tool spots your business in local directories and finds new listing chances. Moz’s citation tracking works great for businesses targeting specific areas.
Ubersuggest excels at finding location-based keywords. The tool makes local keyword research simple by showing:
- Local ranking tracking
- Area-specific keywords
- Local competitor research
E-commerce Keyword Research Test
Both tools help online stores differently. Moz’s proprietary algorithm scores keyword difficulty precisely, helping stores pick the right product terms. The tool’s click-through rate data helps optimize product pages.
Ubersuggest finds long-tail product keywords better. The traffic checker shows you:
- Best product pages
- Product ranking data
- Past performance stats
Tests prove Moz fits bigger online stores perfectly. The tool guides you through fixing tough SEO problems. Ubersuggest keeps things simple for smaller stores, giving key insights without extra complexity.
| Test Category | Moz Strength | Ubersuggest Strength |
| Local SEO | Citation tracking & directory management | Location-specific keyword discovery |
| E-commerce | Advanced product page optimization | Long-tail product keyword research |
Integration Capabilities
Browser extensions and APIs show how well these tools fit your daily SEO work. Moz and Ubersuggest taking different paths to make this happen.
Chrome Extension Features
MozBar Chrome extension reaches over 800,000 installations, showing SEO pros trust it. The toolbar gives you quick access to:
- Domain and page authority metrics
- Link Explorer shortcuts
- Page load time checks
- Structured data checks
- Meta description reviews
Ubersuggest’s Chrome extension works right inside Google search results. You see:
- Domain authority scores
- Social media stats
- Backlink numbers
- Traffic estimates
- Keywords with search volume and CPC data
Ubersuggest works in multiple languages too – Spanish, German, Portuguese, and Chinese. This helps SEO teams work worldwide.
Ubersuggest vs. Moz Keyword Explorer: API Access Options
Moz connects with big platforms through its API. HubSpot, Linkody, and Klipfolio use Moz’s data. The API lets you:
- Add Moz metrics to your tools
- Get good data without paying more
- Keep data correct everywhere
Each tool shines differently here. MozBar digs deep into page analysis with strong API connections. Ubersuggest makes Google searches better and speaks more languages.
| Integration Feature | Moz | Ubersuggest |
| Chrome Extension | MozBar with 800k+ users | Google search integration |
| Extension Metrics | DA, PA, structured data | DA, social shares, traffic |
| API Access | Enterprise partnerships | Not specified |
| Language Support | Standard | Multiple languages |
Comparison Table
| Feature/Aspect | Ubersuggest | Moz Keyword Explorer |
| Starting Price | $29/month | $99/month |
| Free Plan Limits | – 1 search daily (3 with account)- 25 keywords tracking- 1 project- 150 pages per site audit- 2 competitor comparisons | – 5 Domain Overview queries/month- 10 Competitive Research queries- 10 Keyword Explorer searches |
| Ratings | ||
| – Keyword Research | 8.9 | 8.5 |
| – Ease of Use | 9.1 | 8.6 |
| – SEO Change Monitoring | 8.8 | 8.2 |
| – SEO Auditing | 8.8 | 8.4 |
| Key Features | – Better keyword suggestions- Basic backlink analysis- Location-specific keywords- Long-tail product keyword research | – Multi-search engine tracking- Full site audits- Advanced content tools- Big backlink database |
| Search Engines | Google, Yahoo, Bing, DuckDuckGo, Yandex, Baidu | |
| Best For | Beginners and small businesses | Marketing teams and larger organizations |
| Chrome Extension | – Google search integration- Domain authority scores- Social media metrics- Traffic estimates | – MozBar with 800k+ users- Domain/Page authority metrics- Structured data checks- Meta description checks |
| Language Support | Multiple languages including Spanish, German, Portuguese, Chinese | Standard (Not specified) |
Conclusion
Your needs and budget point to the right tool choice. Ubersuggest fits beginners and small businesses perfectly with its easy-to-use dashboard and $29 monthly price. The tool works best for basic SEO tasks, keyword research, and local SEO work.
Moz costs more at $99 monthly but packs advanced features and better data analysis. Marketing teams and big organizations get their money’s worth from multi-search engine tracking, backlink data, and professional site audits.
Each tool shows special strengths. Ubersuggest handles location keywords and long-tail product terms well. Moz tackles tough SEO problems and citation tracking better. Pick based on what you need – Ubersuggest for simple, cost-effective SEO work, or Moz for deeper SEO analysis.
Try the free versions first. Testing both tools helps you see which one matches your SEO goals and daily work style better.
