BrightLocal vs. Local Falcon ranks among the top local SEO tracking tools, with G2 ratings of 4.6/5 and 4.7/5. These tools help businesses track and improve local search rankings.
BrightLocal’s Local Search Grid shows your rankings across different map areas starting at $39 monthly. Local Falcon focuses on detailed Google Maps tracking from $24.99 per month.
Each tool excels at specific tasks. BrightLocal gives you visual ranking data with grid tracking options. Local Falcon’s Map Scan reveals exactly how your business performs on Google Maps.
This comparison breaks down what each tool offers, helping you pick the right one for your business needs and budget.
Core Features: BrightLocal vs Local Falcon
BrightLocal and Local Falcon pack different features for local SEO tracking. Here’s what each tool brings to the table.
Grid Rank Tracking
BrightLocal’s Local Search Grid tracks rankings on Google Search, Google Maps, and Bing. The tool includes up to a 7×7 grid size with five keywords in each package.
Local Falcon’s Grid Points lets you remove tracking points you don’t need, saving your budget. You’ll get grid sizes from 3×3 to 15×15 for exact area scanning. The tool started grid-style rank tracking back in 2018.
BrightLocal vs. Local Falcon: Reports and Analytics
BrightLocal sends custom reports straight to your inbox on schedule. The tool creates roll-up reports if you manage multiple locations. You can group keywords by products or services to track specific areas.
Local Falcon offers different report types with white-label options. Their AI checks your business listings and tells you what to fix. Location Reports show rankings across all your locations in one place.
Integration Features
Local Falcon connects with tools you already use. The platform works with:
- Looker Studio for better data views
- Zapier for automating tasks
- Custom API for advanced setup
- Slack for quick updates
BrightLocal focuses on white-label tools, letting agencies add their brand to client reports. The platform shares data across different tools automatically.
Both tools track competitors well. BrightLocal shows where you can outrank competitors. Local Falcon’s Map Scan reveals competitor rankings on Google Maps. Local Falcon now uses AI to suggest ranking improvements.
Pricing: BrightLocal vs Local Falcon
BrightLocal and Local Falcon price their tools differently. Here’s what you’ll pay with each option.
BrightLocal Plans
BrightLocal keeps pricing simple with three main plans, each catering to different business needs. These plans provide a range of features for local SEO tracking.
- Track Plan: $39 monthly for local rank tracking and reports
- Manage Plan: $49 monthly adds listing management and data sync
- Grow Plan: $59 monthly includes review management tools
BrightLocal lets you try the tool free for 14 days without a credit card. You can switch plans anytime as your needs change.
Agencies get white-label options to remove BrightLocal branding and add their logos to reports. Custom plans work for businesses with many locations.
Local Falcon Credits
Local Falcon uses credit-based pricing – one credit equals one map pin scan. Monthly packages include:
- Starter: $24.99 gets 7,500 credits
- Basic: $49.99 gets 15,000 credits
- Pro: $99.99 gets 31,000 credits
- Premium: $199.99 gets 63,000 credits
Yearly plans save money:
- Starter: $299.88 for 90,000 credits
- Basic: $599.88 for 180,000 credits
- Pro: $1199.88 for 372,000 credits
- Premium: $2399.88 for 756,000 credits
Yearly plans roll over unused credits month to month. Monthly credits expire each month.
Need more flexibility? Pay-as-you-go credits cost $0.05 each and never expire. Enterprise plans run $499 to $4,999 monthly with 157,000 to 1,570,000 credits.
Extra features cost credits:
- AI analysis: 25 credits per report
- Sales lookup: 1 credit each
- API access: Free with plans above Starter
- Looker Studio and Zapier: Included with Basic plans up
User Interface: How Each Tool Works
BrightLocal and Local Falcon take different approaches to their dashboards and setup process. Here’s what you’ll find in each tool.
BrightLocal vs. Local Falcon: Dashboard Layout
BrightLocal gives you a clean, organized dashboard for tracking local SEO. The tool shows:
- Ranking data in clear charts
- Performance reports you can read quickly
- Key metrics right up front
- Project tools that save time
Local Falcon needs a fresh look but works well. The “Run a Quick Scan” button sits right in the left menu, making rank checks simple.
Getting Started
BrightLocal makes setup quick:
- Click ‘Analytics’ > ‘Keyword Tracking’
- Type your website URL
- Pick your location
- Add your keywords
The tool sorts keywords by search volume, showing you what matters most.
Local Falcon keeps setup simple:
- Pick “Choose a Business”
- Add your location
- Select Google Maps or Apple Maps
- Start your scan
Learning Each Tool
BrightLocal works well for beginners but takes time to master fully. White-label features need extra learning, especially for agencies wanting custom-branded reports.
Local Falcon beats similar tools like the Valentin App for ease of use. Extra features help without confusion, though you’ll need time to learn everything.
Local Falcon shows progress differently. Instead of messy line graphs, you get a grid view showing ranking changes across your city.
Different businesses get different benefits:
- Small Businesses: Local Falcon works best for quick-ranking checks
- Agencies: BrightLocal handles multiple clients better with roll-up reports
- Enterprise Users: Both tools pack advanced features worth learning
Daily use shows each tool’s strength. BrightLocal makes client reports easy to understand. Local Falcon tracks ranking changes reliably over time.
Data Accuracy: BrightLocal vs Local Falcon
Ranking data accuracy makes or breaks your local SEO success. Here’s how each tool handles data collection and updates.
BrightLocal vs. Local Falcon: Fresh Rankings Data
BrightLocal updates rankings daily through automated updates. The tool saves SERP snapshots so you can check ranking accuracy anytime. This helps you:
- See performance changes day by day
- Spot ranking drops quickly
- Watch competitor ranking moves
Local Falcon focuses on scan accuracy. The tool scans from the same spots each time, giving you:
- Clear optimization results
- Trustworthy client reports
- Quick problem alerts
Your business ranks differently based on distance from your location. Both tools use grid tracking to show rankings across your whole service area.
Search Engines Tracked
BrightLocal tracks rankings on:
- Google Search
- Google Maps rankings
- Mobile search
- Organic listings
Keywords are sorted by search volume automatically, showing you the best opportunities.
Local Falcon masters Google Maps tracking with:
- No limits on locations
- Bulk location uploads
- Location groups
- Campaign tracking
Each tool handles data differently. BrightLocal sends custom reports to your inbox on schedule. Local Falcon focuses on matching real Google Maps rankings.
Multi-location businesses get different benefits. BrightLocal creates big-picture reports. Local Falcon’s Location Reports combine data from all your locations.
Good rank tracking shapes:
- Strategy Choices: Better data means smarter decisions
- Results Tracking: Regular updates show what works
- Client Trust: Reliable numbers prove your value
- Smart Spending: Clear data shows where to focus
Seeing rankings across different areas shows where your SEO works and where it needs work. This matters most when you serve multiple areas or cities.
Real Business Impact
Local rank tracking shapes business success differently at every level. Here’s what BrightLocal and Local Falcon offer various business types.
BrightLocal vs. Local Falcon: Small Business Benefits
Local SEO matters more than ever – 46% of Google searches carry local intent. BrightLocal fits small business budgets at $39 monthly. Small businesses use the tool to:
- Beat local competitors
- Build better citations
- Watch online reviews
Local Falcon gives small businesses Google Maps tracking for $24.99 monthly. The starter package tracks rankings without extra complexity.
Enterprise Solutions
Bigger organizations need more power. BrightLocal delivers:
- Reports across locations
- Bulk citation tools
- Automatic tracking
- White-label options
Local Falcon’s Premium tier handles enterprise needs with 63,000 monthly credits. Big businesses get:
- AI ranking tips
- Bulk location tools
- Campaign tracking
- API access
Agency Features
Agencies need efficient client management tools. BrightLocal serves 6,000+ agencies with:
- White-label reports
- Client dashboards
- Automated emails
- 23-hour support
BrightLocal works great for agencies with budget-conscious clients. Their citation tools build strong local foundations.
Local Falcon helps agencies succeed through:
- Flexible credits
- Competitor tracking
- Platform connections
- Custom reports
Grid tracking shows clients real ranking improvements. Agencies scan areas to find competitor weaknesses.
Both tools know 98% of people check local business reviews. Their review tracking keeps client reputations strong.
These tools build lasting SEO value, unlike traditional ads. Medical offices, trade services, law firms, and hotels use these tools to compete locally. Smart tracking helps smaller businesses outrank bigger competitors in their areas.
Future-Proofing Your Choice
BrightLocal and Local Falcon take different paths toward future development. Your choice depends on what matters most – steady updates or cutting-edge features.
Development Plans
Local Falcon pushes hard on new features. The tool added several major updates in 2024:
- Apple Maps tracking support
- Falcon Guard for business profile monitoring
- AI-powered campaign reports
- Google Pay and Apple Pay options
Local Falcon now offers bigger grid sizes – 17×17, 19×19, and 21×21 configurations. These grids show rankings across wider areas.
The tool’s AI features stand out. Falcon Assist brings smart recommendations:
- Grid size suggestions
- Keyword ideas
- Spam listing alerts
- Better competitor insights
BrightLocal sticks to improving core features. The tool focuses on:
- Citation tools
- Review tracking
- White-label reports
- Location tracking
Platform Reliability
Local Falcon runs smoothly with regular updates. Recent improvements include:
- Better payment security
- Unified reports
- Faster data processing
- Simpler campaign tools
The credit system works reliably. Yearly subscribers keep unused credits until their subscription ends.
Local rankings change hourly. Both tools handle these changes well. Local Falcon recently added:
- Quick location data access
- Better filters
- Improved campaign lists
- Faster bulk scans
BrightLocal stays stable through:
- Daily updates
- Data checks
- Reliable reports
- Regular monitoring
SEO tools face new challenges in 2025 from search changes and AI growth. Local Falcon meets these needs with:
- Smarter AI tools
- More integrations
- Better competitor tracking
- Clear data views
Rankings change often – top spots stay steadier while lower rankings shift more. Pick a tool that tracks these changes reliably.
Both tools know SEO success means adapting to zero-click searches, AI results, and local targeting. They build features that keep your business visible wherever customers look.
Tool Comparison Table
Here’s how BrightLocal and Local Falcon stack up feature by feature:
| Feature | BrightLocal | Local Falcon |
| G2 Rating | 4.6/5 | 4.7/5 |
| Starting Price | $39/month | $24.99/month |
| Grid Size Options | Up to 7×7 | 3×3 to 15×15 |
| Core Plans | Track ($39), Manage ($49), Grow ($59) | Starter ($24.99), Basic ($49.99), Pro ($99.99), Premium ($199.99) |
| Search Engine Coverage | Google Search, Google Maps, Bing | Google Maps, Apple Maps |
| Reporting Features | – Automated reports- Roll-up reports- Keyword grouping- White-label options | – Multiple report types- AI-powered analysis- Location reports- White-label options |
| Integration Options | – White-label SEO tools- Performance reporting | – Looker Studio- Zapier- Custom API- Slack |
| Trial Period | 14-day free trial (no credit card) | Not mentioned |
| Credit System | Not applicable | Pay-per-credit system ($0.05/credit) |
| Additional Features | – Citation management- Review management- Business data sync | – Falcon AI analysis- Sales Enablement tool- Campaign-based monitoring |
| Dashboard Experience | Clean, organized interface with clear visualization | Functional interface, could benefit from design refresh |
| Data Updates | Automated daily updates | On-demand scanning |
| Target Users | Small businesses, agencies, enterprises | Small businesses, agencies, enterprises |
Final Verdict
BrightLocal and Local Falcon lead the local SEO tracking market with G2 ratings above 4.6/5.
Each tool shines differently – BrightLocal packs SEO features and white-label options, while Local Falcon masters Google Maps tracking with credit-based pricing.
Budget matters. Local Falcon starts at $24.99 monthly, BrightLocal at $39. Your choice depends on what you need. Agencies love BrightLocal’s roll-up reports and citation tools. Businesses wanting pure map rankings pick Local Falcon’s detailed grid tracking.
Both tools nail data accuracy. BrightLocal updates daily across search engines. Local Falcon scans precisely on demand with grids up to 21×21.
Their futures look different too. Local Falcon adds AI features and new tools. BrightLocal strengthens core features and reliability.
Pick the tool that matches your goals and budget. Small businesses, agencies, and big companies succeed with either option. Local SEO keeps changing – these tools help you stay visible and beat competitors in your local market.
