Local SEO tools need careful evaluation, especially when choosing between market leaders Uberall vs. Moz Local. Moz Local leads the market with a 15.99% share compared to Uberall’s 5.32%.
The market data shows clear differences between these platforms. Moz Local powers 1,518 customers spanning 10 countries, while Uberall serves 505 businesses.
Both tools excel in different areas – Uberall scores 9.3 in location listing management and 9.1 in bulk uploading. Moz Local matches with a 9.1 rating for its dashboard and reporting capabilities.
This detailed comparison helps you pick the right tool for your business needs. You’ll find feature breakdowns, performance data, and real results from both local SEO platforms.
Core Features Face-Off: Moz Local vs Uberall
These local SEO tools pack different features for managing business listings online. Here’s what makes each platform stand out.
Listing Management Capabilities
Uberall’s listing management system connects you to 125+ directories while protecting against unwanted listing changes. The platform scores 9.1 for bulk uploads, perfect for businesses with multiple locations.
Location listing accuracy hits 9.3, proving Uberall’s strength in directory management. Moz Local takes a different approach with automatic duplicate detection and removal.
The platform matches Uberall’s effectiveness with a 9.1 score for online listings. Quick dashboard updates make listing management simple and fast.
Uberall vs. Moz Local: Analytics and Reporting Tools
Moz Local’s dashboard and reporting features earn a solid 9.1 rating. The platform shows you exactly how your listings perform and where you rank locally. These insights guide your SEO strategy with real data.
Uberall’s reporting tools score 8.3, letting you track performance against local competitors. The platform suggests specific steps to boost your listing accuracy and results.
Review Management System
Review management reveals key platform differences. Uberall scores 8.8 for reputation management, backed by top-rated customer support at 9.0. This means quick help when managing your online reputation.
Moz Local’s review system rates 8.0 with support quality at 8.4. The platform still delivers useful features:
- Direct review responses
- Automated review alerts
- Dashboard monitoring
Each platform brings unique advantages. Uberall excels at bulk management and listing accuracy. Moz Local wins with reporting tools and easy navigation.
Pricing and Value Analysis: Uberall vs. Moz Local
The pricing models between these SEO tools show clear differences. Here’s what you need to know about costs and value.
Moz Local Pricing Plans
Moz Local keeps pricing simple with three clear options:
- Lite plan: $14 monthly for basic listing management
- Preferred plan: $20 monthly adds reputation management
- Elite plan: $33 monthly includes all features plus extra directories
The yearly plans save you 25%. Extra AI tools cost:
- Listings AI: $14 monthly ($10 with yearly billing)
- Reviews AI: $6 monthly
Uberall Cost Structure
Uberall builds custom pricing packages. The platform offers four package types:
- Essentials
- Listings
- Reviews
- Local Social
Each package adds more features as you scale up. While prices stay private, users rate Uberall’s value 4.5 out of 5. The platform needs at least 25 locations to start.
Uberall vs. Moz Local: ROI Comparison
Small business owners find Moz Local’s fixed pricing easier to budget. Monthly costs stay between $14 to $33, perfect for managing fewer locations.
Uberall fits larger businesses running multiple locations. The higher cost brings strong returns for big location networks.
Both tools offer free trials to test features. Moz Local’s yearly plans help you save more on long-term use.
Platform Integration Capabilities
The integration features set these local SEO tools apart. Here’s how each platform connects with other essential services.
Google Business Profile Integration
Moz Local runs real-time synchronization with Google Business Profile (GBP). The platform cleans data automatically to match Google’s standards. Your duplicate listings disappear through automated removal, saving hours of manual work.
The platform gives you two verification choices:
- Phone verification sends instant codes
- Mail verification works for 30 days
Your verified profile unlocks full GBP insights, showing customer activity and listing results.
Uberall builds GBP integration step by step. You’ll create, verify, and link locations before updates start. The platform shines with bulk verification for enterprise users managing many locations.
Social Media Connections
Social media integration got better with Moz Local’s Uberall partnership. The platform now links directly to Facebook, making social management easier across all locations.
Uberall masters social connections with powerful features:
- Captures and saves content in real-time
- Handles post edits, deletions, and hiding
- Archives social interactions automatically
Each platform shows different integration strengths. Moz Local makes platform connections simple with a 9.1 score in listings management. Uberall focuses on complete social archiving and bulk tools, scoring 8.8 for online listings.
Google-focused businesses benefit from Moz Local’s automatic cleaning and duplicate removal. Large companies needing social archives find more value in Uberall’s social tools.
Real-World Performance Results
The numbers tell the real story behind these local SEO tools. Here’s what actual businesses achieve with each platform.
Small Business Success Stories
Moz Local proves its worth through small business results. Users see their local search visibility climb to 94% listing completeness after seven months. Most businesses start between 50-65% completeness, then watch their scores steadily rise.
Small business owners using Moz Local see these results:
- 14% better profile completeness in 7 months
- 19% performance boost after 15 months
- Better citation accuracy across every location
Enterprise Implementation Cases
Uberall shines with big business success stories. Take ORLEN, the fuel retail giant. Their results show:
- Profile completeness hit 84% across 600+ locations
- Google Maps views jumped 77%
- Direction clicks grew 17%
- Landing page engagement rose 20%
Pizzaville’s Uberall success story stands out:
- Google Directions clicks up 78.13%
- Website clicks increased 65.90%
- Call conversions rose 65.16%
- Google Map impressions grew by 73.62%
Saba’s results prove just as strong:
- 99% Profile completeness achieved
- Search visibility up 30.2%
- Driving direction clicks increased 19.2%
- Organic traffic grew 25.4%
These success stories highlight each tool’s strengths. Moz Local helps small businesses steadily improve their local presence. Uberall powers big enterprises to dramatic growth in visibility and customer engagement.
Comparison Table: Uberall vs. Moz Local
| Feature/Aspect | Uberall | Moz Local |
| Market Share | 5.32% | 15.99% |
| Customer Base | 505 businesses | 1,518 customers |
| Geographic Reach | Not mentioned | 10 countries |
| Core Feature Ratings | ||
| – Location Listing Management | 9.3 | 9.1 |
| – Bulk Uploading | 9.1 | Not mentioned |
| – Reporting Dashboard | 8.3 | 9.1 |
| – Review Management | 8.8 | 8.0 |
| – Customer Support | 9.0 | 8.4 |
| Pricing Structure | Custom quotes required | $14-$33 per month |
| Minimum Requirements | 25 locations minimum | No minimum mentioned |
| Directory Connections | 125+ directories | Not specified |
| Value Rating | 4.5/5 (from 33 reviewers) | Not mentioned |
| Best Suited For | Large enterprises | Small to medium businesses |
| Performance Metrics | ||
| – Profile Completeness | Up to 84% (ORLEN case) | Up to 94% |
| – Google Maps Views | 77% increase | Not mentioned |
| – Website Click Growth | 65.90% (Pizzaville case) | Not mentioned |
Conclusion
Moz Local and Uberall dominate different parts of the local SEO market.
Moz Local leads with market share, simple pricing from $14 monthly, and tools perfect for small business owners. Uberall fits enterprise needs better, especially for businesses running 25+ locations.
The results speak clearly. Moz Local pushes profile scores to 94% complete, while Uberall helps big names like ORLEN and Pizzaville boost their Google Maps presence. Uberall’s bulk tools and 125+ directory connections work great for bigger operations.
Each tool serves its market well. Small businesses pick Moz Local for straightforward features and clear pricing.
Large companies choose Uberall’s custom solutions for complex location management. Your choice depends on business size, budget, and local SEO goals.
Both platforms keep getting better at what they do best. Moz Local stays strong with small business tools, while Uberall builds more enterprise features. Pick your tool based on your business needs, growth plans, and available resources.
