The price gap between Yext vs. Synup tells a clear story – Synup starts at $34.99 monthly while Yext costs $199.
These tools rank among the top location management platforms today. Synup holds a 4.5/5 rating, placing slightly ahead of Yext’s 4.4/5 score. Yext connects with 200+ directories across its network.
Synup links to 60+ publisher partners, helping 600,000+ businesses improve their online visibility. The results speak for themselves – 90% of businesses using Synup see more store visits.
This guide breaks down both platforms side by side. You’ll see exactly how their features stack up, which automation tools work best, and what real users achieve.
The comparison focuses on one key question – which tool saves more time while delivering the results your business needs?
What is Yext vs Synup: Core Features Compared
Yext and Synup take different paths to location management success. Synup’s API system connects with 60+ directories, putting data control and smooth integration first.
Yext links directly to 200 global platforms, from Google Maps to Apple Maps and Amazon Alexa.
Listing Management Capabilities
Synup’s API system stands out with automatic listing updates across directories.
The platform handles bulk location verification with ease, perfect for businesses running multiple sites. Plus, businesses keep full control of their listings – the data stays yours even if you switch providers.
Yext runs listings through a powerful Content Management System built for their publisher network. The system delivers:
- Minutes-fast listing updates
- Smart field checking for publisher needs
- Two-way sync with instant feedback
- Team-based content approval tools
Yext shows the listing status clearly: Live, Processing, Unavailable, or Opted Out. Watch out though – some users lose 50-60% of their data potentially losing 50-60% of their information when moving to other platforms.
Yext vs. Synup: Review Management Tools
Each platform tackles review management differently. Synup packs features like:
- AI-powered response tools
- Custom response templates
- Smart review handling system
- Direct CRM and POS connections
Yext brings its own review tools:
- AI review response writing
- First-party review collection
- Full review tracking suite
Yext scores 4.2 stars from 31 reviews, showing strong user approval. The platform tops Local Search Optimization charts with 9.0+ for Network Directory and Data Aggregators.
Synup, rated 3.3 stars, shines brightest with content tools. Perfect 9.9 scores for Content Calendar, Content Library, and Shared Inbox prove its worth. Social media features lead the pack, especially Hashtag Tools and Analytics.
Both tools excel at different things. Synup’s reporting impresses – Revenue Reports hit 8.3, Corporate Reports reach 8.5, and Dashboards score 8.7. Yext focuses on tracking searches, clicks, and sales, showing exactly how listings perform.
Time-Saving Automation Features: Yext vs. Synup
Yext and Synup set themselves apart through their automation tools. Each platform saves time differently when handling location management tasks.
Bulk Upload and Update Options
Synup dominates bulk operations with a score of 9.5 for bulk uploading capabilities.
The platform lets you create, edit, and push listings to multiple sites at once. Active-sync technology handles listing updates automatically, cutting out manual work.
Yext scores 9.0 for reliable real-time updates. The central dashboard keeps data consistent, updating 150+ directories with just a few clicks.
Yext vs. Synup: Automated Review Responses
Synup’s review system packs smart features:
- Response system that reads customer tone
- Star rating-based replies
- Location-specific answers
- Keyword-triggered responses
The system mixes up responses to sound natural. Bad reviews get targeted replies based on specific complaints, keeping engagement personal without extra work.
Yext builds responses around:
- Star rating rules
- Review text checks
- Custom response triggers
The system picks randomly from approved replies, creating natural conversations. Multi-location brands love this – it keeps responses consistent and compliant.
Scheduled Content Publishing
Synup makes content scheduling powerful:
- AI social media tools
- Time-based campaign planning
- Auto performance reports
Schedule updates, deals, and campaigns based on your triggers or timeline. The platform tracks results automatically, showing how well your scheduling works.
Yext handles social content through:
- AI content creation
- Mass scheduling tools
- Deep analytics
Both platforms focus on workflow automation through smart rules. Synup’s “Flows” help manage big campaigns. Yext keeps everything synced across its network.
Numbers show Yext’s leading automation reliability at 9.0. Synup fights back with better reporting – scoring 8.3 for revenue reporting and 8.7 for dashboards. These tools cut manual work significantly, helping businesses handle multiple locations more efficiently.
Real-World Implementation Examples
Real business results tell the true story of Yext and Synup’s impact. Here’s what happens when companies put these tools to work.
Small Business Success
A Canadian drugstore chain running 470 stores across 200 communities shows what location management tools can do.
The chain couldn’t pick store locations effectively before. The solution mixed sales numbers with population data to predict ROI accurately.
The chain saw clear wins:
- Faster location decisions
- Lower travel spending
- Better ROI tracking
Synup users tell similar success stories. One business saw 20% more revenue just by personalizing their profiles. The rank tracking tools helped them:
- Watch rankings across locations
- Fine-tune online presence
- Pull useful data for decisions
Yext vs. Synup: Enterprise Results
Samsung proves what Yext can do for big companies. Their help site search got much better with Yext powering it. Cox Communications hit impressive numbers:
- 51% more site search conversions
- 59% fewer repeated searches
Casio tripled their conversion rates using Yext. Fazoli’s sales jumped 3.6x after adding Yext tools.
A major French insurance company with 11.5 million customers used location tools to handle:
- Portfolio tracking
- Risk assessment
- Climate planning
This helped them:
- Build better risk calculations
- Price industrial coverage right
- Check location risks
- Support customers on-site
A Romanian telecom company used location data to manage:
- Coverage zones
- Service problems
- Signal strength
- Antenna spots
Platform choice comes down to strengths. Yext scores 9.0+ for Local Search tools and Data Networks. Synup hits 9.9 for Content Calendar and Library features.
Synup leads social media with perfect hashtag scores and strong analytics. Yext edges ahead in reliability at 9.0, with Synup close behind at 8.8.
These stories show why matching tools to needs matters. Small businesses love Synup’s simple analytics and review tools. Big companies pick Yext for deep integration and advanced data.
Integration Capabilities and Setup Time
The real difference between Yext and Synup shows up in how they handle integrations. Each platform takes its own path to connecting systems and getting businesses up and running.
API Connection Options
Yext splits its API system into two parts:
- Management API handles business tasks with 5,000 requests per hour
- Content Delivery API runs user tools with 100,000 requests per hour
The Management API lets businesses:
- Build and change content across platforms
- Tracklisting performance
- Run review systems
- Pull performance data
Synup takes a different route with two-way direct connections to 200+ publishers. Your data stays yours – you keep control even if you stop using the platform.
Yext handles data through four login types:
- Bearer Token
- API Key
- Basic Authentication
- OAuth
The system pages through data using:
- Cursor-based
- Link Header
- Offset
- Page-Based methods
Third-Party Tool Integration
Synup shines at connecting business tools, working smoothly with:
- POS systems
- ERP platforms
- CRM solutions
These links make data flow better between systems. Synup scores big here:
- Content Calendar – 9.9
- Content Library – 9.9
- Shared Inbox – 9.9
Yext does best with search tools:
- Network Directory – Above 9.0
- Data Aggregators – Above 9.0
But scores lower in:
- Social Analytics – 8.3
- Social Publishing – 8.6
- Users and Permissions – 8.7
Each platform syncs data differently. Yext focuses on:
- Real-time updates
- Field checking
- Publisher feedback
- Team access control
Synup puts first:
- Auto responses
- Performance checks
- Review building
Setup needs vary too. Yext users need to know:
- API docs
- Login setup
- Page settings
- Query rules
Synup keeps it simpler with:
- Direct API links
- Auto sync
- Easy web tools
Numbers show Yext leading reliability at 9.0, Synup close with 8.8. Synup wins at reporting:
- Revenue Reports – 8.3
- Corporate Reports – 8.5
- Dashboards – 8.7
Yext vs. Synup: Pricing Structure and ROI Analysis
The price tags on Yext and Synup tell different stories. A closer look at costs and returns shows exactly what you get for your money.
Synup Pricing Plans
Synup keeps pricing simple with three monthly plans:
- Basic Plan: $14.99 per month
- Standard Plan: $34.99 per month
- Premium Plan: $89.99 per month
Most businesses pick the Standard plan. It packs solid features:
- 70 directory listings
- 10-site review tracking
- Smart post suggestions
- Review response templates
Premium users get more muscle:
- 80 directory listings
- 20-site review tracking
- Monthly SEO checks
- Personal success manager
Yext Cost Breakdown
Yext splits pricing into four yearly packages:
- Emerging: $199 yearly ($4/week)
- Essential: $449 yearly ($9/week)
- Complete: $499 yearly ($10/week)
- Premium: $999 yearly ($19/week)
The Complete package fits most business needs:
- Everything from Essential
- PowerListings+ tools
- Profile view tracking
- Product publishing tools
Premium steps up with:
- Review tracking suite
- Website widgets
- Advanced review tools
- Monthly competitor checks
Return on Investment Comparison
Different businesses see different returns. Synup users win through:
- Better Visibility:
- Clean listing setup
- Higher search spots
- Full local rank tracking
- Data Freedom:
- You own your listings
- Keep your data if you leave
- No data lockdown
Yext shows results with:
- Triple website conversion rates
- 51% more site search conversions
- 59% fewer repeat searches
Smart ROI tracking watches:
- Sales numbers
- Market share
- New customer counts
- Store traffic
Count these costs:
- Setup fees
- Monthly charges
- Staff training
- Regular upkeep
Synup adds extra value:
- Free automation tools
- Custom messaging
- Auto reports
ROI math stays simple: ROI (%) = [(Total Returns – Total Investment Cost) ÷ Total Investment Cost] × 100
User Experience and Learning Curve
Getting started with location management tools takes time. Yext and Synup tackle the learning process differently.
Dashboard Navigation
Yext’s Analytics Dashboard puts everything in one place – Pages, Listings, and Reviews all at your fingertips. The dashboard changes based on:
- Who you are
- When you need it
- What your team needs
Big numbers show your progress right up front, with color-coded charts making sense of the data.
Synup’s dashboard scores 8.7 for ease of use. You’ll find:
- Live engagement numbers
- Complete listing control
- Local ranking details
- Search tracking tools
Training Requirements
These tools need smart training plans. Research shows users learn best with 8-10 practice exercises per task.
Yext helps you learn through:
- Built-in tutorials
- Custom learning paths
- Permission settings
- Quick help links
The Home Screen shows exactly what each user needs to see. Some users say the dashboard looks tricky at first.
Synup keeps training simple:
- Email and chat help
- Personal account guides
- Setup walk-throughs
Teams learn better together – that’s what research shows about software success. Each platform helps differently:
Yext gives you:
- Full documentation
- Training guides
- Fast chat help
- Email support
Synup provides:
- Personal guides
- Tech experts
- Setup help
- Training resources
Good team learning solves IT problems faster. Both platforms make group learning work. Yext uses smart Home Screens that fit each team’s needs.
Numbers tell the story – Synup hits 9.9 for team tools like Content Calendar. Yext scores 9.0 for reliable performance.
Smart learning predictions stop delays and extra costs. Each platform handles this their way:
Yext uses:
- Field checking
- Quick updates
- Publisher feedback
Synup offers:
- Auto sync
- Simple web tools
- Direct connections
Hands-on practice matters most. Yext focuses on complete guides and learning paths. Synup picks personal help and guided setup.
Feature Comparison Table: Yext vs. Synup
| Feature | Yext | Synup |
| Starting Price | $199/month | $34.99/month |
| Overall Rating | 4.4/5 | 4.5/5 |
| Directory Connections | 200+ directories | 60+ publisher partners |
| Listing Management | – Real-time updates- Built-in field checking- Two-way sync- Team approval tools | – API system- Bulk location checks- You own your data- Auto sync |
| Review Management | – AI review responses- First-party reviews- Full tracking tools | – Smart AI replies- Custom templates- Smart response tools- Works with POS/CRM |
| API Tools | – Management API (5,000 requests/hr)- Content Delivery API (100,000 requests/hr) | – Two-way connections- Full data control- 200+ publisher links |
| Performance Scores | – Network Links: 9.0+- Data Tools: 9.0+- Reliability: 9.0 | – Content Calendar: 9.9- Content Library: 9.9- Dashboard: 8.7- Reliability: 8.8 |
| Auto Features | – Quick bulk updates- Main dashboard- Team access control | – Active sync tech- Smart replies- Location settings |
| Reports | – Search tracking- Click counting- Conversion data | – Revenue Reports: 8.3- Business Reports: 8.5- Dashboard Stats: 8.7 |
Conclusion
Yext and Synup take different paths to location management success. Synup wins on price at $34.99 monthly, perfect for small and medium businesses. The platform scores perfectly on team tools and lets you keep full control of your data.
Yext costs more at $199 monthly but backs it up with 200+ directory connections and powerful business features. The 9.0+ reliability score and strong API tools make Yext shine for big companies needing deep integration.
Each platform masters different things. Synup’s dashboard scores 8.7 for ease of use, while Yext leads local search with 9.0+ directory scores.
Small businesses get more from Synup’s simple tools and better prices. Big companies find Yext’s advanced features worth the investment.
Pick your platform based on what your business needs, what you can spend, and how much automation you want. Choose Synup if you need cost-effective tools and want to own your data.
Pick Yext if you need lots of directories and enterprise-grade power.
