Marketing teams need the right analytics tool to track performance and create reports efficiently. Supermetrics vs. Whatagraph stand out as top choices, each offering unique advantages for different marketing needs.
Supermetrics connects your data across 100+ marketing platforms, perfect for handling large datasets and complex reporting requirements.
Whatagraph focuses on quick visual reporting with 40+ data sources and 100+ ready-made templates, backed by a strong 4.5/5 rating from 206 users.
This guide breaks down both tools’ features, automation capabilities, and time-saving potential. You’ll discover which tool matches your workflow – whether you manage client reporting or analyze marketing data for your business.
Key Features: Supermetrics vs. Whatagraph
Supermetrics and Whatagraph take different paths to marketing analytics. Here’s what each tool offers to help your marketing work.
Data Source Connections
Supermetrics connects with 100+ sales and marketing platforms. The tool pulls data from:
- Paid ads (Facebook Ads, Google Ads, Amazon Ads)
- Analytics tools (Google Analytics, Adobe Analytics)
- Social media platforms
- SEO tools
- E-commerce platforms
- Email systems
- Sales tools
Whatagraph works with 40+ marketing platforms. The platform covers major channels like Google Analytics, Facebook Ads, and LinkedIn Ads. Every Whatagraph plan includes all data connections.
Report Building Options
Whatagraph makes report creation simple with 100+ ready-made templates. Each template includes key metrics and widgets, letting you build professional reports right away.
Supermetrics focuses on moving data rather than showing it. You get 11 Looker Studio templates but need other tools like Looker Studio or Tableau to create visual reports. This gives you more options but takes extra time and money to set up.
Data Export Features
Supermetrics sends your data anywhere you need:
- Spreadsheets (Google Sheets, Excel)
- Visual tools (Looker Studio)
- Data warehouses (BigQuery, Snowflake)
- Cloud storage (Amazon S3, Google Cloud Storage)
- BI platforms (Tableau, Power BI)
The Query Manager lets you control exactly what data you pull. Teams needing specific data formats find this feature valuable.
Whatagraph keeps everything in one place. The tool focuses on quick reporting rather than moving data around. This works great for fast reports but limits custom data analysis options.
Each tool shines differently. Supermetrics handles complex data needs across many platforms. Whatagraph helps you build reports faster with everything in one place.
Time-Saving Automation Features
Supermetrics and Whatagraph handle automation differently. Your choice affects how quickly your team creates and delivers reports.
Report Scheduling Options
Whatagraph gives you a flexible report scheduling system with options for:
- Time zone selection
- Delivery day picks
- Custom frequency settings
The tool sends email notifications before delivery, letting your team check reports before they go out. Agency teams love this feature for managing multiple client reports.
Supermetrics sticks to basic data transfer schedules:
- Daily updates
- Weekly transfers
- Monthly refreshes
Supermetrics vs. Whatagraph: Data Updates
Whatagraph runs everything automatically:
- Creates emails
- Updates reports
- Sends everything out
Your team stops gathering data manually and spends more time analyzing results.
Supermetrics watches your data transfers and:
- Alerts you about errors
- Refreshes with browser updates
- Shows transfer progress
Some teams mention manual refreshes might be necessary to see the latest numbers.
These automation tools save marketing teams in real-time:
- No manual data gathering
- Quick report formatting
- Real-time data access
Junior project managers create campaign reports in minutes with Whatagraph – no tech help needed. Supermetrics users move data smoothly between platforms but need extra steps for visuals.
Your marketing team stops copying data and starts making better campaign choices. Teams respond faster to results and make smarter data-driven decisions.
Setup and Learning Time Comparison
Supermetrics and Whatagraph show clear differences in setup time and learning needs. Your team’s technical skills matter when picking between these tools.
First-Time Setup
Whatagraph gets you started fast. Teams create their first reports within hours. You skip long setup calls and start working right away, even without technical knowledge.
Supermetrics needs more setup work. Teams say you need technical skills to track data properly. The tool takes longer to set up because it offers more custom options and data source connections.
Supermetrics vs. Whatagraph: Training Time
Whatagraph makes learning simple with:
- Ready templates
- Drag-drop widgets
- Visual builders
Marketing teams start using data right away – no technical background is needed.
Supermetrics comes with full training:
- 16 lessons
- 26 resources to download
- 75 minutes of videos
- Practice assignments
- Final test
This shows you need dedicated time to learn the tool. New users should know the technical basics before starting.
First Report Speed
Whatagraph offers two ways to build reports:
- Pick a template (fastest way)
- Start from zero (takes more time)
You get 100+ templates for SEO, PPC, and social reports. Teams make professional reports quickly without a complex setup.
Supermetrics works differently. You need to:
- Move data to another tool first
- Learn Looker Studio
- Work with fewer templates
Your first report takes longer because you learn two tools – Supermetrics plus your visualization platform.
Real User Time-Savings Analysis: Supermetrics vs. Whatagraph
Marketing teams save real hours with both Whatagraph and Supermetrics. Here’s what actual users achieve with these tools.
Agency Success Stories
Market Solutions, a Swedish media agency, switched to Whatagraph and saw big results. The agency spent 5-10 hours per report before. Now 15 team members handle 150+ clients. Their wins include:
- Reports take 30-70% less time (depending on data sources)
- More clients without adding staff
- Better reports with channel grouping
One agency dropped Google Data Studio and spreadsheets for Whatagraph. The time saved let them add two new clients.
The agency wins came from:
- Quick template use
- Single-source data connections
- Auto-report features
Marketing Team Wins
Company marketing teams see big gains too. ActiveCampaign used these tools to:
- Cut ad spend 50% while keeping revenue steady
- Track customer journeys better
- Link LinkedIn views to actual sales
Planful’s team got better at:
- Daily tasks
- Working together
- Making choices with fresh data
Junior managers love Whatagraph’s simple setup. They make campaign reports in minutes without tech help. Teams quickly:
- Link data sources
- Use ready-made widgets
- Build good-looking graphs
Time savings go beyond reports. Teams spend extra time on:
- Finding what works
- Planning ahead
- Taking care of clients
- Making campaigns better
Anvilogic proves these tools work. They report better:
- Sales and marketing work
- Choice-making
- Team results
Real teams show both tools cut report time way down. Marketing pros spend less time copying data and more time growing business.
Pricing and ROI Comparison: Supermetrics vs. Whatagraph
Picking between Whatagraph and Supermetrics means looking at costs and value. Each tool prices differently and saves time in its own way.
Price Breakdown
Whatagraph keeps pricing simple:
- Professional plan: $223 monthly
- Premium plan: $335 monthly
- Enterprise plans: Talk to the sales team
You get seven days free to test the tool. BigQuery transfers cost $89 monthly, billed every three months.
Supermetrics prices change based on:
- Where you send data
- How many data sources you need
- How much data you use
- Number of users
The basic Excel plan costs $69 monthly (yearly payment) and includes:
- Seven data sources
- Five accounts per source
- Weekly data updates
- One user access
Want more data sources? Add $29 monthly each. Costs add up fast when connecting multiple platforms.
Time Savings vs Cost
Teams save enough time to make the price worth it. Auto-reports cut out manual data work. You get value through:
- Better Team Work
- Less time making reports
- Lower staff costs
- Faster daily tasks
- Better Results
- Track campaigns easily
- Smart budget use
- Better marketing spend
Whatagraph costs less for teams making lots of visual reports from different sources. You know exactly what you’ll pay each month.
Supermetrics works best for teams moving lots of data around. But watch out – adding features means higher costs.
Remember: Supermetrics charges full price even if you need just one feature. Small teams might pay for more than they need.
Pick based on your needs. Big teams handling lots of data might like Supermetrics despite the cost. Teams wanting quick, pretty reports usually save more with Whatagraph’s simple pricing.
Quick Comparison: Supermetrics vs Whatagraph
Here’s how these tools stack up against each other:
| Feature | Supermetrics | Whatagraph |
| Data Sources | 100+ platforms | 40+ platforms |
| Report Templates | 11 Looker Studio templates | 100+ templates |
| Data Export | Multiple (Spreadsheets, Data warehouses, BI tools, Cloud storage) | Limited (Internal ecosystem only) |
| Report Timing | Daily, Weekly, Monthly | Custom timezone and frequency options |
| Data Updates | Manual refreshes are needed sometimes | Real-time automatic updates |
| Setup Speed | Takes longer, and needs tech skills | Ready within hours |
| Learning Time | Heavy (16 lessons, 75 mins videos) | Quick start, minimal training |
| Starting Price | $69/month (Essential) | $223/month (Professional) |
| Extra Costs | $29/month per data source | BigQuery transfer: $89/month |
| Best Feature | Strong data handling | Visual reporting and ease of use |
| Perfect For | Technical data teams | Marketing teams wanting quick reports |
| User Score | Not listed | 4.5/5 (206 users) |
Final Word: The Right Tool For Your Team
Supermetrics handles big data needs perfectly. Technical teams love its data controls across many platforms. The tool takes time to learn and costs more as you add data sources, but teams needing detailed data control get exactly what they want.
Whatagraph saves serious time for marketing teams focused on visual reports. Teams cut report time by 30-70% using the simple interface and ready-made templates.
Though it connects to fewer platforms than Supermetrics, Whatagraph helps teams start making great reports right away.
Pick Supermetrics if your technical team needs deep data control – just expect some learning time and higher costs. Choose Whatagraph for quick, beautiful marketing reports with predictable pricing.
Both tools cut hours off your work week, each in their own way. Supermetrics connects all your data while Whatagraph makes reporting simple.
